Launched on 7 March to leverage International Women’s Day, Australian building equipment hire and construction solutions provider Coates unveiled a campaign promoting the extension of its AFL partnership which added an official AFLW sponsorship with the aim of increasing support for women’s footie over the next three years and of reaching its 25% female staff… Continue reading Coates Promotes AFLW Tie-Up To Support Kicking Goals & Construction Industry Job Opportunities
Tag: Building
Hyundai Pavillion Shows Dark Side Of The Winter Olympics & The (Hydrogen) Future Of Mobility
With the objective of changing brand perceptions, Hyundai’s Winter Olympic pavilion aims to turn heads and change my minds by creating the darkest space to light a path towards a brighter future. Sitting at the heart of the host city’s Olympic Plaza, the Korean car giant’s Olympic experience is dark…very dark. The jet… Continue reading Hyundai Pavillion Shows Dark Side Of The Winter Olympics & The (Hydrogen) Future Of Mobility
84 Lumber’s Game Of Two Halves ‘Journey’ Spot Is A Spectacular Super Bowl Statement
Pennsylvania building materials supplier 84 Lumber is not known as a major US TV advertiser and yet this year it decided to invest in a societal statement, brand-values spot on the biggest American stage of all – the Super Bowl A 90-second Big Game commercial – in a year that saw Fox charging around… Continue reading 84 Lumber’s Game Of Two Halves ‘Journey’ Spot Is A Spectacular Super Bowl Statement
Eiffel Tower Lit By Fan Faces, Team Colours & Posts For Euro 2016 ‘Orange Sponsors You’
France’s most famous landmark, the iconic Eiffel Tower in Paris, will be lit (in colours, words and pictures) by social media users throughout the month long Euro 2016 soccer tournament as part of sponsor Orange’s fan-focused activation that aims to incentivise fan engagement and encourage support. Football fans will determine the structure’s lighting colour scheme… Continue reading Eiffel Tower Lit By Fan Faces, Team Colours & Posts For Euro 2016 ‘Orange Sponsors You’
