France’s most famous landmark, the iconic Eiffel Tower in Paris, will be lit (in colours, words and pictures) by social media users throughout the month long Euro 2016 soccer tournament as part of sponsor Orange’s fan-focused activation that aims to incentivise fan engagement and encourage support. Football fans will determine the structure’s lighting colour scheme… Continue reading Eiffel Tower Lit By Fan Faces, Team Colours & Posts For Euro 2016 ‘Orange Sponsors You’
