A late February influencer campaign from bedding specialist Snooze, developed in harness with Publicis Sport & Entertainment, promotes its BEDGEAR product range and is fronted by a set of spots starring Olympic swimming champion Kyle Chalmers and AFLW star Abbey Holmes. The video-led content, which spans social media and runs on AthletesVoice network (a… Continue reading Bedding Brand Snooze’s Sports Star Influencer BedGear Campaign Targets Athletes & Fans
Tag: Domestic
Hyundai Pavillion Shows Dark Side Of The Winter Olympics & The (Hydrogen) Future Of Mobility
With the objective of changing brand perceptions, Hyundai’s Winter Olympic pavilion aims to turn heads and change my minds by creating the darkest space to light a path towards a brighter future. Sitting at the heart of the host city’s Olympic Plaza, the Korean car giant’s Olympic experience is dark…very dark. The jet… Continue reading Hyundai Pavillion Shows Dark Side Of The Winter Olympics & The (Hydrogen) Future Of Mobility
Activating Australia’s Biggest Annual Sports Event: Australian Open 2016
While supporters of the AFL, the NRL, the Melbourne Cup and Grand Prix and perhaps now (after this year’s success) even the Big Bash League might make rival claims, from an international perspective it is the country’s Grand Slam tennis tournament that has the greatest global reach. The 2015 event set many all-time records… Continue reading Activating Australia’s Biggest Annual Sports Event: Australian Open 2016
