While supporters of the AFL, the NRL, the Melbourne Cup and Grand Prix and perhaps now (after this year’s success) even the Big Bash League might make rival claims, from an international perspective it is the country’s Grand Slam tennis tournament that has the greatest global reach. The 2015 event set many all-time records… Continue reading Activating Australia’s Biggest Annual Sports Event: Australian Open 2016
Tag: Australian Open 2016
Heineken’s Australian Open ‘Star Serve’ Blends Direct Product & Indirect Brand Experiences
Heineken is behind a mysterious and innovative Australian Open initiative targeting Melbourne’s hospitality industry that has seen a secret shopper leave surprise gifts for bartenders across the city who have been serving Heineken ‘the right way’. The undercover present giver, the ‘Star Serve Guru’, has been roaming the area’s bars, pubs and restaurants secretly… Continue reading Heineken’s Australian Open ‘Star Serve’ Blends Direct Product & Indirect Brand Experiences
Leconte Leverages Aussie Open Fever In Comic Telstra Air Hotspot Ambush Ads
Australia’s largest telecommunications and media company is making the most of Australian Open fever through a new campaign promoting its Telstra Air’s free Wi-Fi service that stars former French tennis player Henri Leconte. In a set of 30-second comic spots launched to coincide with the start of the tournament, Telstra’s TV-led campaign sees Leconte… Continue reading Leconte Leverages Aussie Open Fever In Comic Telstra Air Hotspot Ambush Ads
Swisse’s 6 Spot Tribute To Ambassador Hewitt’s Last Australian Open
Swisse celebrates Leyton Hewitt’s final tilt at the Australian Open with a ‘Time To Reflect’ campaign that offers Australians an intimate, personal insight into the tennis player’s career. At the core of the Australian health brand’s campaign sit six 30-second spots – each looking at different aspects of Hewitt’s success (while also plugging specific… Continue reading Swisse’s 6 Spot Tribute To Ambassador Hewitt’s Last Australian Open
Tennis Star Sam Groth Heads Australian Defence Force Recruitment Drive
Leveraging nationwide tennis interest during the 23016 Australian Open, Defence Force Recruiting launches a film-led series for the Australian Air Force that pits air force pilots up against big serving Australian tennis star Sam Groth. The campaign is led by a showpiece spot called ‘Ground Up’. Rolled out on 14 January, the film,… Continue reading Tennis Star Sam Groth Heads Australian Defence Force Recruitment Drive
Serena Williams Talks With IBM Watson In Australian Open AI Activation
IBM is activating its rights as an official partner of the Australian Open, with a Serena Williams fronted campaign focusing on its Watson artificial intelligence programme (which also drives its Grand Slam tennis data service). The tech and consulting company’s tournament campaign is spearheaded by a commercial featuring Williams in conversation with IBM Watson… Continue reading Serena Williams Talks With IBM Watson In Australian Open AI Activation
Jacob’s Creek Australian Open ‘Made By Moments’ Short Films Led By Djokovic
Jacob’s Creek is rolling out the second year of its short film led ‘Made By Moments’ Australian Open campaign – again fronted by current men’s champion Novak Djokovic. At the leading edge of the Australian wine brand’s activity is a set of 13 short videos featuring Djokovic answering questions about his life. Rolled… Continue reading Jacob’s Creek Australian Open ‘Made By Moments’ Short Films Led By Djokovic
Medibank ‘Second Serve’ Racket Regift Activates Australian Open (& Youth)
Australian Open partner Medibank’s 2016 tournament campaign – Second Serve – is a social media based, cause led initiative encouraging people to ‘re-gift’ their old tennis rackets to children who need them. This social up-cycling cause aims to enable tennis fans to pass on their love for the game to a new generation. … Continue reading Medibank ‘Second Serve’ Racket Regift Activates Australian Open (& Youth)
