NFL partner Crown Royal kicked off its second year as the league’s first-ever whisky sponsor with an activation titled ‘A Minute To The Kick Off’ that saw it partner with Uber Eats for an initiative that helps fans celebrate game day whilst giving back to couriers, delivery drivers and the hospitality industry. Crown Royal… Continue reading NFL ‘Minute To Kick Off’ Sees Crown Royal, Uber Eats & Ed Reed Link To Reward Delivery Drivers
Tag: Military
Tennis Star Sam Groth Heads Australian Defence Force Recruitment Drive
Leveraging nationwide tennis interest during the 23016 Australian Open, Defence Force Recruiting launches a film-led series for the Australian Air Force that pits air force pilots up against big serving Australian tennis star Sam Groth. The campaign is led by a showpiece spot called ‘Ground Up’. Rolled out on 14 January, the film,… Continue reading Tennis Star Sam Groth Heads Australian Defence Force Recruitment Drive
‘Goodyear Gives Back’ Rallies NASCAR Fans To Support The Troops
Over Memorial Weekend, tire and rubber giant Goodyear leverages its NASCAR rights to generate support for the US military through its Goodyear Gives Back initiative – a multi-platform charitable programme benefiting the charity Support Our Troops. The most visible part of the program, running over the Memorial Weekend races at the Charlotte Motor Speedway,… Continue reading ‘Goodyear Gives Back’ Rallies NASCAR Fans To Support The Troops
BoA & Ortiz Thank Veterans At MLB World Series Game 1
The World Series Community Initiative for Game 1 of this year’s Fall Classic was dedicated to veterans & military families and revolved around the ‘Welcome Back Veterans’ initiative and events were spearheaded by the culmination of Bank of America’s ‘Express Your Thanks’ campaign. In addition to the associated on-field pregame ceremony and a set… Continue reading BoA & Ortiz Thank Veterans At MLB World Series Game 1
Bank Of America MLB World Series #TroopThanks Work
With the 2013 World Series starting this week, Major League Baseball (MLB) corporate sponsors are rolling out their Fall Classic activation led by the corporate patron (and sponsor of both competing teams) Bank Of America’s ‘Express Your Thanks’ cause-related initiative supporting service families and veterans. The official bank of MLB will provide miniature American… Continue reading Bank Of America MLB World Series #TroopThanks Work
Jack Daniel’s ‘Ride Home For Christmas’ CSR Scheme
From Washington politicians to Hollywood script writers, bringing the troops home for the holidays was a major theme in December 2011. Sponsors are getting in on the act too. One example of this saw Jack Daniel’s pumps thousands of dollars into patriotic military focused home state CSR scheme. The Tennessee-based whiskey brand teamed up… Continue reading Jack Daniel’s ‘Ride Home For Christmas’ CSR Scheme
MLB & Budweiser’s Heroes Home Run Programme
Each and every home run in this year’s baseball season will see the Anheuser-Busch beer brand Budweiser donate $100 to the military charity Folds Of Honor Foundation. The ‘Here’s To Heroes’ initiative launched with the first game of the 2011 MLB season and aims to show the brand’s (and its consumers’) gratitude to ‘those… Continue reading MLB & Budweiser’s Heroes Home Run Programme
Air Force Reserves Chance To Meet American Idols
The American Idol Live Tour, which is proving to be one of the best-selling tours of the summer, has joined forces with Ford Motor Company, Coca-Cola, and US Air Force Reserve for a series of innovative charitable and promotional campaigns. American Idol Live! officially kicked off in July in West Valley City, Utah, with… Continue reading Air Force Reserves Chance To Meet American Idols
