Nike has released two new Olympic-themed spots within its ongoing, athlete-ambassador led ‘Unlimited’ campaign: ‘Courage’ (featuring transgender Olympian Chris Mosier) and ‘Together’ (starring Chance the rapper). Seemingly markedly different subject matters, both commercials align neatly under the sportswear behemoth’s long-running inspirational ‘Unlimited’ initiative. In ‘Unlimited Courage’ duathlete Chris Mosier, the first transgender athlete… Continue reading Nike’s Latest Inspirational ‘Unlimited’ Commercials Celebrate Trans Olympians & Contemporary Patriotism
Tag: Patriotism
Zlatan TV Spot Sees Volvo Leverage Swedish Star Speculation & Euro 2016
June sees Swedish car brand Volvo leverage rising interest in football and particularly Euro 2016 by releasing a new campaign fronted by the country’s captain and soccer superstar Zlatan Ibrahimovic. The campaign, developed with agency Forsman & Bodenfors, spans social media, digital, video on demand and its TV work will air in various markets to… Continue reading Zlatan TV Spot Sees Volvo Leverage Swedish Star Speculation & Euro 2016
‘The Game Starts Here’ Sees Beats (Again) Use Player Endorsers To Ambush RWC
Beats Br Dre’’s latest sports property ambush is a three-market, three-spot, three-endorser campaign leveraged the Rugby World Cup called ‘The Game Starts Here’. The title references its FIFA World Cup ‘The Game Before The Game’ initiative (see case study) and the approach follows a similar thematic path – one focused on pressure and training.… Continue reading ‘The Game Starts Here’ Sees Beats (Again) Use Player Endorsers To Ambush RWC
Coke Cheer Truck Amplifies Argentina Team Sponsorship
Coca-Cola, an official sponsor of the Argentine National Team, is running a truck tour campaign as the core of a campaign that aims to bring the brand closer to the country’s football fans and show combined support the national side. The idea, developed by the soft drinks giant and agency Del Campo Nazca… Continue reading Coke Cheer Truck Amplifies Argentina Team Sponsorship
Jack Daniel’s ‘Ride Home For Christmas’ CSR Scheme
From Washington politicians to Hollywood script writers, bringing the troops home for the holidays was a major theme in December 2011. Sponsors are getting in on the act too. One example of this saw Jack Daniel’s pumps thousands of dollars into patriotic military focused home state CSR scheme. The Tennessee-based whiskey brand teamed up… Continue reading Jack Daniel’s ‘Ride Home For Christmas’ CSR Scheme
