In addition to its stadium-led activations (such as hospitality, pitch logos and pitchside LED displays), Old Mutual Wealth rolled out twin campaigns – ‘Pass It On’ (product related) and ‘Kids First’ (grassroots support) – that leveraged its England Rugby rights around the Autumn International Series. ‘Pass It On’ is an advice-led activation spearheaded by… Continue reading Old Mutual Wealth Leverages England Rugby Autumn Games Via ‘Pass It On’ & ‘Kids First’
Tag: Chris Robshaw
‘The Game Starts Here’ Sees Beats (Again) Use Player Endorsers To Ambush RWC
Beats Br Dre’’s latest sports property ambush is a three-market, three-spot, three-endorser campaign leveraged the Rugby World Cup called ‘The Game Starts Here’. The title references its FIFA World Cup ‘The Game Before The Game’ initiative (see case study) and the approach follows a similar thematic path – one focused on pressure and training.… Continue reading ‘The Game Starts Here’ Sees Beats (Again) Use Player Endorsers To Ambush RWC
Robshaw Fronts BMW & England Rugby Motor Mouth ‘RU’ Mouthguard Launch
‘Marginal Gains’ is one of the sporting world’s buzzwords de jour and BMW has jumped on bandwagon by taking its England Rugby partnership to the next level by introducing a range of ‘RU’ mouth guards for players. In a witty, slightly droll campaign fronted by England Rugby captain Chris Robshaw through a YouTube video,… Continue reading Robshaw Fronts BMW & England Rugby Motor Mouth ‘RU’ Mouthguard Launch
