Louis Vuitton aligns itself with the rugby world through its first activation as an official Tuournament Provider of the Rugby World Cup led by luxury, branded travel case for the Webb Ellis Cup itself. The French luxury leather goods brand aims to place itself into the tournament conversation when it agreed a commission to… Continue reading Louis Vuitton Joins Rugby Conversation Via RWC Webb Ellis Trophy Travel Case
Tag: Rugby World Cup (IRB)
All Blacks Fan-Focused, Content-Led, Culturally-Inclusive #WeBelong Club
At the core of the New Zealand Rugby Union’s Rugby World Cup 2015 strategy was its content-led, social media focused ‘We Belong’ campaign. Much of the content itself was a mix of Kiwi culture, insider access to the team, everyman player positioning, everyday life visits and experiences, as well as simple, striking digital design.… Continue reading All Blacks Fan-Focused, Content-Led, Culturally-Inclusive #WeBelong Club
How Sponsors Are Helping Antipodean Fans Get Up For The Rugby World Cup Final
Whichever term you use – Oceania, Australasia or Antipodean – one thing that’s certain about this year’s Rugby World Cup Final between Australia and New Zealand is that most of the supporters are going to have to get up extremely early to watch the big game. So sponsors of the two southern hemisphere rugby… Continue reading How Sponsors Are Helping Antipodean Fans Get Up For The Rugby World Cup Final
All Blacks Global Sponsor Steinlager’s RWC Final ‘Steinlatte’ Coffee Cup
Whichever term you use – Oceania, Australasia or even Antipodean – one certain thing about this year’s Rugby World Cup Final between Australia and New Zealand is that most of the supporters are going to have to get up early to watch the big game. So All Blacks sponsor Steinlager has offered a hand… Continue reading All Blacks Global Sponsor Steinlager’s RWC Final ‘Steinlatte’ Coffee Cup
3’s Irish Rugby #AllitTakes Tournament Films Get Fans Closer To The RWC
Irish Rugby shirt sponsor 3, despite not holding any direct Rugby World Cup rights, continued its ongoing #AllitTakes rugby activation through the tournament with a phased set of player-fronted, content-led strands that were spearheaded by long-form video. The objective was to give Ireland rugby fans have a chance to get closer to the World… Continue reading 3’s Irish Rugby #AllitTakes Tournament Films Get Fans Closer To The RWC
RWC Partner MasterCard Uses Power Data For Fan ‘Tackle Like Lomu’ Challenge
In the week leading up to the final, Rugby World Cup sponsor MasterCard expanded on its ‘Turning the World Oval: Priceless’ campaign with a power and physicality ambassador-led activation stand called ‘Tackle Like Lomu’. This phase of the payments brand campaign was based upon research conducted with Cambridge University theoretical physicist Dr John Biggins into… Continue reading RWC Partner MasterCard Uses Power Data For Fan ‘Tackle Like Lomu’ Challenge
Aer Lingus #GreenSpirit Integrated Campaign Supports IRFU At RWC 2015
Leveraging interest during a Rugby World Cup year, Aer Lingus first announced its partnership with the Irish Rugby Football Union on 30 April and trumpeted the new deal by painting a couple of short haul Airbus 320s in an IRFU livery. Then as the tournament approached in August saw the Irish flag carrier upped… Continue reading Aer Lingus #GreenSpirit Integrated Campaign Supports IRFU At RWC 2015
Chabal Leads Two Rail-Led MasterCard (HS1) France & England RWC Activations
Part of RWC worldwide partner MasterCard’s ongoing tournament activity comes an activation strand with a French flavour that sees a Priceless Surprise led by Les Blues legend and brand ambassador Sébastian Chabal. Running under the brand’s ‘Turning The World Oval – 44 Days Of Crazy’ RWC concept and slotting in to its ongoing, global… Continue reading Chabal Leads Two Rail-Led MasterCard (HS1) France & England RWC Activations
Leveraging Loss: RFU Sponsor O2 Activates Around England’s RWC Exit
After its extensive and expensive, multi-stage #WearTheRose England Rugby campaign, principle sponsor O2 has stuck by its partner and tried to bolster public support for the side after the team became the first Rugby World Cup host nation to be knocked out before the quarter-finals. After its extensive, multi-phase tournament build-up campaign, O2 reacted… Continue reading Leveraging Loss: RFU Sponsor O2 Activates Around England’s RWC Exit
Skins’ RWC ‘My Other Team’ Backs Pacific Island Underdogs (Via Twibbon)
Sportswear manufacturer Skins leverages the Rugby World Cup and its official partnerships with some of the tournament’s minnows via a crafty campaign – ‘My Other Team’ – which plays on fans’ underdog sympathies. ‘Rugby fans love their home team, but every fan needs another team to cheer on when theirs isn’t playing. This is… Continue reading Skins’ RWC ‘My Other Team’ Backs Pacific Island Underdogs (Via Twibbon)
Late Night Match Guides Lead Qantas’ RWC Wallabies Work
Leveraging its Australian Rugby Union partnership around the Rugby World Cup, long-time sponsor Qantas has created a set of online Late Night Match Guides to give Wallabies fans tips on how to prepare for matches and handle the Australia/UK time difference. The name partner off the Qantas Wallabies has shot a set of practical… Continue reading Late Night Match Guides Lead Qantas’ RWC Wallabies Work
ARU Kit Partner ASICS #StrongerAsOne RWC #GoDominate Jersey Launch
Australian Rugby Union kit partner ASICS began its Rugby World Cup marketing offensive back in June with a launch campaign for the 2015 Wallabies strip called #StrongerTogether. The push was fronted by a classic, action-led, darkly-lit spot featuring Wallaby players in training. The central launch film, rolled out in early July to… Continue reading ARU Kit Partner ASICS #StrongerAsOne RWC #GoDominate Jersey Launch
