As the most hyped fight of the year approaches, Betsafe unveiles Conor ‘The Notorious’ McGregor as its latest ambassador. The initial endorser deal announcement, on 9 August, was amplified by a basic ‘McGregor Joins Team Betsafe’ video running across the brand’s digital and social platforms. To ambassador announcement was accompanied, as is often the… Continue reading Betsafe Bets On McGregor Tie-Up For Content/Contest To Drive Signups & Boost Engagement
Tag: Exclusive Content
EE’s 2017 BAFTA Activation Spearheaded By A Custom-Built, World-First, Red Carpet ‘Roboselfie’
At the tip of EE’s 2017 British Academy Film Awards activation was Roboselfie: a high-tech selfie-taking robot that aimed to link film fans to the stars on the awards show red carpet. By housing innovative camera technology in a custom-built, Metal Mickey style robot, the mobile telco linked the device to its Twitter feed… Continue reading EE’s 2017 BAFTA Activation Spearheaded By A Custom-Built, World-First, Red Carpet ‘Roboselfie’
All Blacks Fan-Focused, Content-Led, Culturally-Inclusive #WeBelong Club
At the core of the New Zealand Rugby Union’s Rugby World Cup 2015 strategy was its content-led, social media focused ‘We Belong’ campaign. Much of the content itself was a mix of Kiwi culture, insider access to the team, everyman player positioning, everyday life visits and experiences, as well as simple, striking digital design.… Continue reading All Blacks Fan-Focused, Content-Led, Culturally-Inclusive #WeBelong Club
Red Bull Bets ‘The Farm’ On Bryant As MLB Megastar
Baseball is searching for a new megastar and Red Bull might have just become the first brand to attach itself to the man some believe could replace the recently retired Derek Jeter as the MLB’s ace ambassador – Kris Bryant For technical contract-length reasons, rookie phenomenon Bryant actually began the 2015 season in Iowa’s… Continue reading Red Bull Bets ‘The Farm’ On Bryant As MLB Megastar
ECB Aims To Fans & Team For ICC Cricket World Cup with #LoveEngland
In the build up to the ICC Cricket World Cup 2015, the ECB calls for fans to get behind the England team through its hashtag-led #LoveEngland campaign. Launched in early February England fans are encouraged to post their own inspirational team talks, videos, pictures and messages on social media using #LoveEngland. A selection… Continue reading ECB Aims To Fans & Team For ICC Cricket World Cup with #LoveEngland
T-Mobile & Coke’s Post-Game Selfie Twitter Special
Proving the point that the Super Bowl isn’t just about the pre-game pre-release, but also about the post-game extension, both Coca-Cola and T-Mobile extended their in-game commercials with post-game Twitter initiatives. The soft drinks behemoth and agency Wieden + Kennedy stratehced the ‘Spread Happiness’ big idea to combat cyber bullying by offering those who… Continue reading T-Mobile & Coke’s Post-Game Selfie Twitter Special
Mountain Dew’s ‘Dark Knight’ Tie-In Sees NASCAR Makeover
Fans of NASCAR racing, The Dark Knight film franchise and Mountain Dew start your engines. A collaboration between PepsiCo’s Mountain Dew, Warner Bros ‘The Dark Knight’ and NASCAR star Dale Earnhardt Jr offers fans the chance to give Earnhardt’s No 88 car a Batman makeover for the 15 June race at Michigan. … Continue reading Mountain Dew’s ‘Dark Knight’ Tie-In Sees NASCAR Makeover
