UEFA partner OPPO leveraged its Champions League partnership through an interactive campaign on TikTok in November called #OPPOShadowSkills. Created by agency Sid Lee, which had been briefed to leverage the sponsorship by bringing to life the client’s new brand tagline ‘Inspiration Ahead’ and promoting its new OPPO Reno8. Sid Lee has taken to… Continue reading OPPO Invites Fans To Recreate UEFA CL Skills In #OPPOShadowSkills TikTok Challenge
Tag: Telcos
EE’s 2017 BAFTA Activation Spearheaded By A Custom-Built, World-First, Red Carpet ‘Roboselfie’
At the tip of EE’s 2017 British Academy Film Awards activation was Roboselfie: a high-tech selfie-taking robot that aimed to link film fans to the stars on the awards show red carpet. By housing innovative camera technology in a custom-built, Metal Mickey style robot, the mobile telco linked the device to its Twitter feed… Continue reading EE’s 2017 BAFTA Activation Spearheaded By A Custom-Built, World-First, Red Carpet ‘Roboselfie’
AT&T Links Endorser Spieth & Masters Sponsorship For ‘It Can Wait’ CSR Initiative
AT&T hit the jackpot in early April when it blended its two major golf partnerships – its sponsorship of The Masters tournament and its endorsement of Jordan Spieth – to launch a safety campaign about the dangers of texting whilst driving called ‘It Can Wait’. The added bonus for the US telco was that… Continue reading AT&T Links Endorser Spieth & Masters Sponsorship For ‘It Can Wait’ CSR Initiative
