Betsafe Leverages Man City & Saracens Alliances For ‘Overcome The Odds’ Video Series

A new campaign from Betsafe, called ‘Ovecome The Odds’, pits football against rugby as it aims to establish once and for all which sport involves greater skill.   This video content series leverages the betting brand’s partnerships with Manchester City FC and Saracens RFC and features several players from both clubs.   The videos see… Continue reading Betsafe Leverages Man City & Saracens Alliances For ‘Overcome The Odds’ Video Series

Betsafe Bets On McGregor Tie-Up For Content/Contest To Drive Signups & Boost Engagement

As the most hyped fight of the year approaches, Betsafe unveiles Conor ‘The Notorious’ McGregor as its latest ambassador.   The initial endorser deal announcement, on 9 August, was amplified by a basic ‘McGregor Joins Team Betsafe’ video running across the brand’s digital and social platforms.     To ambassador announcement was accompanied, as is often the… Continue reading Betsafe Bets On McGregor Tie-Up For Content/Contest To Drive Signups & Boost Engagement