The start of September saw Manchester City FC unveil a second NFT (Non Fungible Token) drop created in partnership with digital artist Alan Bolton called ‘Creation’. The ‘Creation’ collection was conceived and produced by local creative Bolton and crafted to engage fans and collectors and give them a club-led opportunity to participate in the… Continue reading Man City Launches Landmark ‘Creation’ NFT Collection With Digital Artist Alan Bolton
Tag: Manchester City
Cisco Roll Out Kids & Player Q&A ‘Prep Talk’ Video Series With 4 City Football Group Clubs
Ahead of the 2021 UEFA Champions League Final and launched around the climax of the Premier league season, Cisco leveraged its partnership with four City Football Group clubs through a ‘Prep Talk’ content social series which sees young supporters ask players questions via Cisco Webex. The ‘Prep Talk’ online video series, which debuted on… Continue reading Cisco Roll Out Kids & Player Q&A ‘Prep Talk’ Video Series With 4 City Football Group Clubs
Messi, Jesus & Williams Front Gatorade’s Global ‘The Greatest Never Settle’ UCL Activation
March saw the launch of a new global Gatorade campaign called ‘The Greatest Never Settle’ which features stars from the sports drink brand’s endorser stable and highlights the brand’s ongoing commitment to inspire the next generation of athletes on their path to greatness. Launched to leverage the PepsiCo owned sport drink’s partnership with the… Continue reading Messi, Jesus & Williams Front Gatorade’s Global ‘The Greatest Never Settle’ UCL Activation
Manchester City Stars Promote Sure Advanced Protection Via Kinetic Double Up Spots
A trio of Manchester City stars – Sergio Agüero, Phil Foden and Ederson Santana de Moraes – front a new set of social spots for Sure promoting the Unilever owned deodorant brand’s newest Advanced Protection product. The players front a campaign, created by sports and entertainment agency CSM and directed by Sticker Studios’ Luke… Continue reading Manchester City Stars Promote Sure Advanced Protection Via Kinetic Double Up Spots
Xylem & Man City Search for ‘Water Heroes’ to Highlight Global Water Challenges
Xylem’s ‘Be A Water Hero’ activation of its Manchester City FC partnership calls on City supporters and all football fans to make small changes to everyday habits to help address water issues at home and worldwide The global water technology company Xylem and the Premier League club have teamed up for ‘Be a Water… Continue reading Xylem & Man City Search for ‘Water Heroes’ to Highlight Global Water Challenges
Hays Leverages Man City Sponsorship Via ‘What Attributes Power Man City’s Teams’ Video Series
Hays Worldwide, the Official Recruitment Partner of Manchester City, teamed up with sport and entertainment agency We Are Fearless to create a new strand of its ‘Behind Every Goal’ campaign which draws on parallels between the world of elite football and the world of work. The international recruitment company’s activation is built around a… Continue reading Hays Leverages Man City Sponsorship Via ‘What Attributes Power Man City’s Teams’ Video Series
Cadbury’s ‘Pass It On’ Leverages Football Tie-Ups At Start Of 20/21 Premier League Season
As the Premier League returns for the 20/21 season, Cadbury launched a new campaign supporting the return for the fourth year of its UK football ‘Match & Win’ promotion called ‘Pass It On’ which features players from some of the country’s top clubs. The initiative, developed in harness with creative agency Elvis, is the… Continue reading Cadbury’s ‘Pass It On’ Leverages Football Tie-Ups At Start Of 20/21 Premier League Season
Cisco Leverages Man City Partnership To Promote Webex Via ‘Blue Moon’ Anthem Activation
Timed to leverage the restart of the UEFA Champions League, Manchester City technology partner Cisco launched a new campaign, titled ‘Blue Moon’, to promote its sub-brand Webex which revolved around City fans around the world singing the club’s famous anthem. Appropriately, the campaign was produced via Webex technology and launched in late July to… Continue reading Cisco Leverages Man City Partnership To Promote Webex Via ‘Blue Moon’ Anthem Activation
Man City Sponsor Xylem Fights Against Water Via Epic & Poignant ‘The End of Football’ Film
Released to mark World Conservation Day, ‘The End of Football’ is a short film by water tech company Xylem which leverages its Manchester City partnership to educate football fans about the serious and growing water challenges facing our planet. Territory: UK Agency: Brave Objective: The brief to creative agency Brave… Continue reading Man City Sponsor Xylem Fights Against Water Via Epic & Poignant ‘The End of Football’ Film
‘Who’s The Blue?’ – SAP & Manchester City
A fun, statistics-based ‘identify the player’ challenge developed to engage fans by expanding their knowledge of the team thus bringing to life how SAP supports Manchester City and therefore supports supporters’ team passions: an approach aimed to changing global fan (and public) awareness and perception of SAP. Territory: UK/Global Agency: Momentum Worldwide… Continue reading ‘Who’s The Blue?’ – SAP & Manchester City
Nissan Juke Challenge Man City Stars To Create A Spoof Spy Thriller Called ‘A Little Bit Quick’
Manchester City players Kevin De Bruyne, Kyle Walker and İlkay Gündoğan teamed up with club partner Nissan to create a teaser for an action thriller for a campaign to promote the partnership and the Nissan Juke. The initiative, developed for Nissan by sports creative agency Dark Horses, started out by challenging the players to… Continue reading Nissan Juke Challenge Man City Stars To Create A Spoof Spy Thriller Called ‘A Little Bit Quick’
The FA’s ‘Journey to Wembley’ Film Promo For The SSE Women’s FA Cup Final
The Football Association screened a bespoke film projection ahead of the 2019 SSE Women’s FA Cup Final called ‘Journey To Wembley’ that followed two players’ journeys to the pinnacle of their sport and aimed to boost interest, build excitement and drive ticket sales. To promote the game between Manchester City and West Ham United,… Continue reading The FA’s ‘Journey to Wembley’ Film Promo For The SSE Women’s FA Cup Final
