As the Premier League returns for the 20/21 season, Cadbury launched a new campaign supporting the return for the fourth year of its UK football ‘Match & Win’ promotion called ‘Pass It On’ which features players from some of the country’s top clubs. The initiative, developed in harness with creative agency Elvis, is the… Continue reading Cadbury’s ‘Pass It On’ Leverages Football Tie-Ups At Start Of 20/21 Premier League Season
Tag: Confectionery
Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
May saw Cadbury and Maynards Bassetts launch ‘Win the Captain’ an experiential initiative running until July which offers players a chance to spend the day with some of the world’s leading international captains. The summer campaign, which covers more than 60 different products (including tablets, bags, singles, multipacks, large bags and biscuits ranges), is… Continue reading Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
Marshawn Lynch Limited Edition Skittles Front List Building Social Contest Ahead Of New NFL Season
Marshawn Lynch genuinely loves Skittles and the confectionary brand has returned the love with a new list building campaign contest built around a limited edition, personalised packaging initiative based around the player. The limited edition ‘Marshawn Pack’ comes appropriately in an Oakland Raiders silver and black colour scheme and features Lynch’s photograph and signature… Continue reading Marshawn Lynch Limited Edition Skittles Front List Building Social Contest Ahead Of New NFL Season
Trident’s ‘Cabin Tracking’ Turns Moves Into Sounds
2011 saw some sponsors experiment with other uses innovative uses for tracking technologies. In tandem with its smile-led photo tagging initiative at Rock In Rio, confectionery brand Trident also experimented with data tracking to engage with music fans at the festival. Part of Trident’s suite of rights activation was the Trident Cabin (powered by YouTube). This… Continue reading Trident’s ‘Cabin Tracking’ Turns Moves Into Sounds
