Manchester City FC partner OKX worked with Yahoo to roll out a metaverse campaign on the Ready Player Me platform revolving around interactive avatars and featuring leading players to inspire fans to ‘Play For the City’. The Web3 tech and crypto exchange company and official club training kit partner’s augmented reality (AI) experience, hubbed… Continue reading OKX Launches Interactive Man City FC Metaverse Campaign To Inspire Fans To ‘Play For The City’
Tag: Display
Kayo Sports Courts Busy Aussie Fans Via Integrated New ‘Whenever Sport Is Everything’ Campaign
February saw the Foxtel owned sports streamer Kayo Sports remind Aussie footy fans that it offers a perfect solution when life doesn’t leave much time for sport in the form of a new campaign called ‘Whenever Sport Is Everything’. Developed in harness with agency Special with the insight that a high percentage of Australia’s… Continue reading Kayo Sports Courts Busy Aussie Fans Via Integrated New ‘Whenever Sport Is Everything’ Campaign
The Sun Launches Integrated ‘Eur All Invited’ Campaign Leveraging UEFA Euro 2020
A new integrated ad campaign from UK national tabloid The Sun is built around the power of football to bring people together and unite the nation running under the copy line ‘Eur All Invited’. The multi-channel campaign launched in 6 June and runs through the tournament until 11 July and spans TV, VOD, radio,… Continue reading The Sun Launches Integrated ‘Eur All Invited’ Campaign Leveraging UEFA Euro 2020
Peleton’s ‘Do It For Yourself’ Multi-Channel German Campaign Promotes Brand & Bike+
A new integrated campaign in Germany from teched-up bike and fitness brand Peloton sees at-home fitness fanatics work up a sweat to promote the brand’s new Bike+. Created by agency Kolle Rebbe, the campaign seeks to introduce the new bike’s functions and unique selling points to the German market following the brand’s launch in… Continue reading Peleton’s ‘Do It For Yourself’ Multi-Channel German Campaign Promotes Brand & Bike+
Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
May saw Cadbury and Maynards Bassetts launch ‘Win the Captain’ an experiential initiative running until July which offers players a chance to spend the day with some of the world’s leading international captains. The summer campaign, which covers more than 60 different products (including tablets, bags, singles, multipacks, large bags and biscuits ranges), is… Continue reading Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
Tennis Australia Partner Chubb Insurance Leveraged 2020 Australian Open Via ‘Tennis’ Campaign
Launched in mid-January to leverage the tournament, Chubb Insurance’s Australian Open campaign is the first piece of work within a larger global platform which will launch in February. The Australian Open campaign, which spans TV, print, digital, social and display, is spearheaded by a hero spot. The campaign, which is the brand’s… Continue reading Tennis Australia Partner Chubb Insurance Leveraged 2020 Australian Open Via ‘Tennis’ Campaign
Mercedes Activates Masters Sponsorship Via ‘What Makes Us’ Campaign (+ Ambassador Work, Digital, Transport, Display & Branded Space)
Premium automotive brand Mercedes-Benz used its precious status as one of just three US sponsors of The Masters tournament to launch its new American marketing campaign The new ‘What Makes Us’ campaign in the USA focuses on the priorities that got the brand to its marketing leading premium automotive position: unmatched comfort, top-tier driving performance,… Continue reading Mercedes Activates Masters Sponsorship Via ‘What Makes Us’ Campaign (+ Ambassador Work, Digital, Transport, Display & Branded Space)
Social Media Wall Fronts Esurance’s US Open Work
Esurance’s integrated US Open multi-platform initiative, which revolves around brand ambassadors and world N.1 doubles pair the Bryan Brothers, includes the innovative on-site social media wall. The 50ft-by-8ft interactive video screen wall, a new addition to the US Open site in 2013 next to the Louis Armstrong Stadium, displays displays social media commentary by… Continue reading Social Media Wall Fronts Esurance’s US Open Work
