More than a month ahead of the start of World Rugby’s 2023 Rugby World Cup (RWC), Rugby Australia primary partner Cadbury expanded its tournament-linked activation through ‘Lucky Scarf’: a 20-metre-long scarf created from lucky charms all donated by Wallabies fans across Australia. The initiative, developed with agency Ogilvy alongside teams at Revolver, The Glue… Continue reading Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy
Tag: Cadbury
Cadbury ‘Cheer And A Half’ Leverages Wallabies Partnership Ahead Of 2023 Bledisloe Cup & RWC
Ahead of the start of the 2023 Bledisloe Cup (in late July) and the 2023 Rugby World Cup (in early September), confectionary giant Cadbury rolled out a sentimental brand campaign leveraging its tie-up with Rugby Australia. Developed with agency Ogilvy, produced by Good Oil and with media handled by Wavemaker, the campaign’s anchor ad… Continue reading Cadbury ‘Cheer And A Half’ Leverages Wallabies Partnership Ahead Of 2023 Bledisloe Cup & RWC
Cadbury Ireland Urges Ireland To ‘Become A Supporter & A Half’ Of Women’s Football
Cadbury Ireland launched a new ‘Become A Supporter & A Half’ campaign in April to encourage and incentivise the public to support for women’s football across Ireland – particularly the grassroots game. Through its sponsorship of the Football Association of Ireland (FAI), which was unveiled in October 2021, Cadbury is an official partner of… Continue reading Cadbury Ireland Urges Ireland To ‘Become A Supporter & A Half’ Of Women’s Football
Cadbury’s Easter Egg ‘Worldwide Hide’ Returns In Physical & Virtual Strands Plus A Partnership With Manchester United FC
Cadbury is rolling out a second iteration of its ‘Worldwide Hide’ Easter marketing push – a virtual egg hunt which enables people to hide an egg and then share a personalised clue about its digital whereabouts to help a loved one locate it – and the 2022 campaign includes a strand leveraging the Mondelez International… Continue reading Cadbury’s Easter Egg ‘Worldwide Hide’ Returns In Physical & Virtual Strands Plus A Partnership With Manchester United FC
Cadbury’s ‘Pass It On’ Leverages Football Tie-Ups At Start Of 20/21 Premier League Season
As the Premier League returns for the 20/21 season, Cadbury launched a new campaign supporting the return for the fourth year of its UK football ‘Match & Win’ promotion called ‘Pass It On’ which features players from some of the country’s top clubs. The initiative, developed in harness with creative agency Elvis, is the… Continue reading Cadbury’s ‘Pass It On’ Leverages Football Tie-Ups At Start Of 20/21 Premier League Season
Donate Your Words – Cadbury/Mondelez & Manchester United
To kick-off its new partnership with Manchester in February 2020, Mondelēz International brand Cadbury launched a second wave of its ongoing ‘Donate Your Words’ campaign (in harness with Age UK) – dedicated to tackling the problem of loneliness amongst the elderly – through an on-pitch event and via supporting video and PR content to raise… Continue reading Donate Your Words – Cadbury/Mondelez & Manchester United
Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
May saw Cadbury and Maynards Bassetts launch ‘Win the Captain’ an experiential initiative running until July which offers players a chance to spend the day with some of the world’s leading international captains. The summer campaign, which covers more than 60 different products (including tablets, bags, singles, multipacks, large bags and biscuits ranges), is… Continue reading Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
Man United & New Partner Cadbury Team Up With Age UK To Raise Awareness Of Loneliness
Late February saw Manchester United and new sponsor Cadbury team up with Age UK to promote the confectionary brand’s ongoing ‘Donate Your Words’ campaign through a cause initiative which highlights the issue of old age loneliness in Britain. The idea is to boost awareness of the issue of loneliness which affects hundreds of thousands… Continue reading Man United & New Partner Cadbury Team Up With Age UK To Raise Awareness Of Loneliness
Cadbury Leverages Premier League Kick-Off With Henry Fronted ‘Match & Win’ Promotion
A week ahead of the new football season, UK confectionery giant Cadbury launched a campaign supporting the return of its ‘Match & Win’ Premier League promotion. Launched in early August and fronted by former France and Arsenal legend Thierry Henry, the initiative was developed in partnership with creative agency Elvis. The campaign highlights… Continue reading Cadbury Leverages Premier League Kick-Off With Henry Fronted ‘Match & Win’ Promotion
Cadbury’s 2012 ‘Goo Games’ Reaches Closing Ceremony
As Easter approaches, UK chocolate consumers and Olympic fans are nearing the end of the Cadbury Creme Egg ‘Goo Games’ season. Last week saw the release of the final ad, The Closing Ceremony, in a series of seven Goo Games spots. Running from the beginning of the year to 8 April, the… Continue reading Cadbury’s 2012 ‘Goo Games’ Reaches Closing Ceremony
Cadbury’s ‘Goo Dares’ Creme Egg App For Spots v Stripes
To coincide with Easter, April saw Cadbury launch a mobile app to support its Crème Egg Spots v Stripes Olympic activity. The app is part of the ‘Goo Dares Wins’ campaign designed to encourage consumers to take part in a game of dare as part of its ongoing Olympic activation activity. The app was… Continue reading Cadbury’s ‘Goo Dares’ Creme Egg App For Spots v Stripes
Cadbury’s Easter Egg National Trust Trails
Cadbury isn’t just limiting it fun and games marketing approach to its mega London 2012 Spots vs Stripes initiative – it is also involved in community-based, eco-focused events. A recent example of this lower key, family-fun style approach to partnership experiences sees the chocolate brand link up with the National Trust (NT) to run… Continue reading Cadbury’s Easter Egg National Trust Trails
