To bring a taste of Le Tour to amateur weekend riders in Dorking and to celebrate the auto brand’s 20-year tie-up with the Tour de France, sponsor Skoda surprised Sunday cyclists in the Surrey Hills with an unforgettable moment at the end of a regular climb with a full Le Tour stage finish experience. … Continue reading ŠKODA Offers Everyday UK Amateur Riders ‘A Taste Of Le Tour’ Via Surprise Sunday Ride Stunt
Tag: Fallon
ESPN Hypes New 2022/3 Hockey Season & NHL Programming With ‘That is Hockey’ Campaign
In early October, US sports media giant ESPN released a new campaign promoting its live game rights to the NHL’s 2022/3 Season called ‘That Is Hockey’. Hyping the new season and seeking to boost viewing of and subscriptions to the second year of its live league programming, ‘That is Hockey’ features ESPN NHL analyst… Continue reading ESPN Hypes New 2022/3 Hockey Season & NHL Programming With ‘That is Hockey’ Campaign
ESPN ‘All For Hockey’ Sees Broadcaster Welcome Back The NHL & Its Passionate Fans
Championing the National Hockey League (NHL)’s return to Disney’s media platforms, ESPN builds buzz ahead of the new season in a campaign that explores the humanity in hockey and the fans’ deep connection to the game. Following the Disney-owned sports broadcaster’s new seven-year media-rights deal, the campaign is led by a 60-econd hero film… Continue reading ESPN ‘All For Hockey’ Sees Broadcaster Welcome Back The NHL & Its Passionate Fans
Minnesota Timberwolves ‘Raised By Wolves’ Anthem-Led Brand Campaign Highlights Season Tip-Off
The Minnesota Timberwolves unveiled a brand new campaign, called ‘Raised By Wolves’, on 23 December to unleash a new team attitude and generate buzz around the start of the 2020-21 season. The campaign was conceived and created by the team’s Minnesota-based creative and media agency of record Fallon in collaboration with Timberwolves executives, coaches… Continue reading Minnesota Timberwolves ‘Raised By Wolves’ Anthem-Led Brand Campaign Highlights Season Tip-Off
Margaritas Brand Ritas Targets Football Fans & Leverages New NFL Season In ‘Hail Mary’ Campaign
Ritas, the Anheuser Busch flavored sparkling margaritas brand, launched a new campaign targeting football fans and leveraging the start of the new NFL this season. The campaign, which spans TV, digital and social channels, aims to ‘elevate the tailgating and viewing party occasions with more flavour’ and to ‘play in the popular football pool… Continue reading Margaritas Brand Ritas Targets Football Fans & Leverages New NFL Season In ‘Hail Mary’ Campaign
Cadbury’s 2012 ‘Goo Games’ Reaches Closing Ceremony
As Easter approaches, UK chocolate consumers and Olympic fans are nearing the end of the Cadbury Creme Egg ‘Goo Games’ season. Last week saw the release of the final ad, The Closing Ceremony, in a series of seven Goo Games spots. Running from the beginning of the year to 8 April, the… Continue reading Cadbury’s 2012 ‘Goo Games’ Reaches Closing Ceremony
Film2Go: Orange Wednesday Online On Thursday
France Telecom mobile operator Orange has refreshed its long running film partnership programme ‘Orange Wednesdays’ by teaming up with Apple for Onlne Orange Thursdays. This new scheme builds further on Orange’s long running affiliation with/sponsorship of BAFTA and the associated and hugely popular ‘Orange Wednesdays’ initiative which offers all subscribers 2-4-1 cinema tickets… Continue reading Film2Go: Orange Wednesday Online On Thursday
