The France Telecom owned mobile brand Orange leveraged its partnership with the French Football Federation (FFF) ahead of the 2023 FIFA Women’s World Cup through a ‘VFX Trick Play’ activation illustrating that female footballers are just as skillful as men. Created by agency Marcel, the brief was to create a campaign that challenged the… Continue reading Orange Activates FFA Tie-Up Via Women’s World Cup Equality ‘Blues Compilation’ VFX Campaign
Tag: Orange
Orange & Google Assist’s AR Stadium Stunt At RC Celta v Real Madrid Leverages La Liga Kick Off
To celebrate the start of the new 2019/20 season, La Liga partner Orange España created a world-first augmented reality in-stadium stunt that brought a colossal soccer superhero to life at the game between RC Celta and Real Madrid. Working with experiential innovation agency Wildbytes, the synchronised AR stunt appeared in-stadium through a custom-built app… Continue reading Orange & Google Assist’s AR Stadium Stunt At RC Celta v Real Madrid Leverages La Liga Kick Off
Eiffel Tower Lit By Fan Faces, Team Colours & Posts For Euro 2016 ‘Orange Sponsors You’
France’s most famous landmark, the iconic Eiffel Tower in Paris, will be lit (in colours, words and pictures) by social media users throughout the month long Euro 2016 soccer tournament as part of sponsor Orange’s fan-focused activation that aims to incentivise fan engagement and encourage support. Football fans will determine the structure’s lighting colour scheme… Continue reading Eiffel Tower Lit By Fan Faces, Team Colours & Posts For Euro 2016 ‘Orange Sponsors You’
‘Orange FC’ & ‘Golden Ticket’ Front AFCON Title Sponsorship
Orange, the title sponsor of this year’s Africa Cup of Nations (AFCON), considers the tournament as its biggest African brand building and subscriber acquisition partnership of the year. Working with agency Octagon, the brand leveraged its rights at the 2015 tournament (held in Equatorial Guinea) via engagement platforms that aimed to driving awareness in… Continue reading ‘Orange FC’ & ‘Golden Ticket’ Front AFCON Title Sponsorship
EE’s Glastonbury App Includes 4G Live Streaming
EE has rolled out the official 2013 Glastonbury Festival free app, and, like sister brand Orange before it, the objective is simply to improve the festival experience through entertainment, sharing and utilities (and to showcase its 4G capabilities and to drive trial). The branded app offers everything from real-time news, line-up schedules, personal event… Continue reading EE’s Glastonbury App Includes 4G Live Streaming
EE ‘BAFTA Rising Star’ Online Consumer Vote Campaign
New telecoms brand EE has begun leveraging its 2013 British Academy Film Awards rights with an initial focus on the EE Rising Star Award EE is the title sponsor of the event, replacing sister brand Orange which had a long standing partnership with the event, and its rights include naming rights over the event,… Continue reading EE ‘BAFTA Rising Star’ Online Consumer Vote Campaign
Poland’s Team Sponsors Gear Up For Euro 2012
Next June Poland (and Ukraine) will host the 2012 UEFA European Football Championship, the second biggest international football tournament in the world, but according to a recent poll by Puls Biznesu many Poles aren’t crystal clear who is sponsoring the competition. The February research shows that 24% of respondents said they had no idea who… Continue reading Poland’s Team Sponsors Gear Up For Euro 2012
Orange’s Social ‘Pulse’ Film Tool Leverages BAFTA Sponsorship
The awards season is in full swing an movie-and-music sponsor Orange leverages its title sponsorship rights for the BAFTAs with a new initiative called Orange Pulse. Activating round the 12 February ceremony, Pulse is more than just a website for film lovers, but an ongoing online platform celebrating the 2012 Orange British Academy Film Awards and… Continue reading Orange’s Social ‘Pulse’ Film Tool Leverages BAFTA Sponsorship
Film2Go: Orange Wednesday Online On Thursday
France Telecom mobile operator Orange has refreshed its long running film partnership programme ‘Orange Wednesdays’ by teaming up with Apple for Onlne Orange Thursdays. This new scheme builds further on Orange’s long running affiliation with/sponsorship of BAFTA and the associated and hugely popular ‘Orange Wednesdays’ initiative which offers all subscribers 2-4-1 cinema tickets… Continue reading Film2Go: Orange Wednesday Online On Thursday
Orange App Geo-Tags Mood At 2011 Glastonbury Festival
Telecoms brand Orange has sponsored Europe’s trend setting music festival Glastonbury for a decade now and been relentlessly innovative in activating around the event. Of course, being creative is something of a prerequisite when backing a festival that will not link a backer’s name or brand to the venue or event and has… Continue reading Orange App Geo-Tags Mood At 2011 Glastonbury Festival
Orange’s Glastonbury Sound Charge T-Shirt
Continuing its heritage of providing innovative utilities and fun experiences at Glastonbury, 2011 sees the brand bring its customers a sound-powered T-Shirt that can recharge you phone while you watch bands perform. The noise-responsive shirt is equipped with several adaptor options enabling the festival going wearer to simply top-up the charge on their… Continue reading Orange’s Glastonbury Sound Charge T-Shirt
Orange’s GlastoTag Aims For World Record
Mobile brand Orange continues to offer innovative utilities within its Glastonbury sponsorship programme. It’s well established ‘Chill n Charge’ space has long been the core of the brand’s activation (complete with essential phone charging facilities, image sharing opportunities and exclusive performances). But as the programme evolved other utilities have been added ranging from its website… Continue reading Orange’s GlastoTag Aims For World Record
