LOCOG’s domestic banking partner Lloyds TSB placed Facebook at the heart of its Olympic activation programme by integrating the social media site into several strands of its overarching community-based campaign. With an umbrella objective of bringing the Games into the bank’s local communities and enabling its customers across the UK to personally experience and… Continue reading Lloyd’s Facebook ‘Olympic Spirit’ & ‘Torchview Tagging’
Tag: Tagging
Heineken’s Fingerprint Beer Store @ Coachella Festival
Keeping your beer cold and safe while at a music festival is a perennial challenge for music lovers. But Coachella sponsor Heineken has devised a simple solution. The global beer brand introduced fingerprint-recognition fridge technology at the recent The Coachella Valley Music and Arts Annual Festival in the US in order to ensure that… Continue reading Heineken’s Fingerprint Beer Store @ Coachella Festival
Trident Tags Crowd Smiles At Rock In Rio Festival
Rock In Rio, which many argue holds the record for the largest music festival in the world (with an audience of 1.5 million people for its first incarnation), is sponsored by chewing gum brand Trident who introduced smile photo tagging at the 2011 event. Sharing some facets with Orange’s 201 Glastonbury photo tagging project,… Continue reading Trident Tags Crowd Smiles At Rock In Rio Festival
Dulux & UNICEF Partner On ‘Own A Colour’ Project
An interesting celebrity-backed charitable cause campaign saw paint giant Dulux link with UNICEF on a fundraising project based around the idea of owning a colour. Revolving around a campaign website, visitors could buy one of the 16.7 million colours that computer, laptop, tablet and smartphone screens can display for just £1. The… Continue reading Dulux & UNICEF Partner On ‘Own A Colour’ Project
Orange App Geo-Tags Mood At 2011 Glastonbury Festival
Telecoms brand Orange has sponsored Europe’s trend setting music festival Glastonbury for a decade now and been relentlessly innovative in activating around the event. Of course, being creative is something of a prerequisite when backing a festival that will not link a backer’s name or brand to the venue or event and has… Continue reading Orange App Geo-Tags Mood At 2011 Glastonbury Festival
