On 27 September singing super star Billie Eilish took to social media to promote her new sustainable sneaker collection partnership with Nike Jumpman 23 Jordan sub-brand . The collection’s bespoke 100% vegan Air Jordan sneakers are made from more than 20% recycled material and its Air Jordan 1KO bespoke lime green colourway design is… Continue reading Super Star Singer Billie Eilish Teams Up With Nike For Vegan/Sustainable Signature Air Jordan Launch
Tag: Celebrity
Liquid Death’s Limited Edition Skateboards Painted With Legend Tony Hawk’s Blood
Canned water company Liquid Death teamed up with investor, athlete ambassador and skateboard icon to create a limited edition set of skateboards painted with the Hawk’s own blood. The boards were created by Prime Skateboards and Liquid Death took a vial of Hawk’s blood and mixed it with the paint – ensuring there was… Continue reading Liquid Death’s Limited Edition Skateboards Painted With Legend Tony Hawk’s Blood
The R&A, WGT By Topgolf & Mastercard Team Up To Launch Inaugural ‘The e-Open’
Timed to coincide with the weekend of the cancelled 2020 Open, The R&A has launched its inaugural ‘The e-Open Tournament Presented By Mastercard’ for online gamers. The virtual 18-hole stroke play tournament takes place on a virtual version of the iconic Royal St George’s (the course which was to host this year’s Open), as… Continue reading The R&A, WGT By Topgolf & Mastercard Team Up To Launch Inaugural ‘The e-Open’
NHL Teams Up With Ice Hockey Ambassador Snoop Dogg For ‘Hockey 101’ Postseason Activation
Throughout the National Hockey League’s 2018 postseason, the league’s marketers have teamed up with super fan Snoop Dogg for a digital/social campaign based around the musician’s unique perspective on his favourite sport. As a famous fan of the game, Snoop fronts an online video series that brings both his own perspective, personality and his… Continue reading NHL Teams Up With Ice Hockey Ambassador Snoop Dogg For ‘Hockey 101’ Postseason Activation
LeBron Says Kids Should Be Scientists Not Sport Satrs In Verizon ‘We Need More’ March Madness
A new Verizon campaign, debuting during NCAA March Madness, features a set of sports stars and celebrities suggesting kids aspire to careers in science and technology. Launched during the Final Four weekend, the hoops link sees Verizon ambassador and Cleveland Cavaliers super star LeBron James suggest that the world doesn’t need more basketballers. … Continue reading LeBron Says Kids Should Be Scientists Not Sport Satrs In Verizon ‘We Need More’ March Madness
Model Gigi Hadid Fronts Latest Multi-Chanel Reebok #PerfectNever Campaign
Reebok unveils new #PerfectNever brand ambassador Gigi Hadid through boxing teaser spot. The A-List fashionista fronts the sportswear brand’s new multi-channel campaign wearing a pair of Reebok gloves in a set of films and images featuring the model wearing Reebok’s new Perfect Never range. Released in the first week of October, the new… Continue reading Model Gigi Hadid Fronts Latest Multi-Chanel Reebok #PerfectNever Campaign
Paralympics GB’s Donation #Supercharge Drive For Rio 2016
It’s an Olympic/Paralympic year and in January the Great Britain Paralympics Team launched an upbeat, integrated fundraising initiative in support of its Rio2016 campaign called #Supercharge. The objective behind the British Paralympic Association (BPA) campaign – it’s biggest public funding drive ever – is to generate support and raise team funds for the upcoming… Continue reading Paralympics GB’s Donation #Supercharge Drive For Rio 2016
‘Be A Headliner’ Sees Hunter Ambush Glastonbury (& NHSBT Campaign)
While Glastonbury’s officially designated ‘Campaign Of The Year was its partnership with the NHS Blood And Transplant (NHSBT) on a blood donor recruitment drive called ‘Be This Year’s Headline Act’, the festival and the campaign were somewhat ambushed by trendy boot brand Hunter and its ‘Be A Headliner’ campaign. While the NHSBT initiative was… Continue reading ‘Be A Headliner’ Sees Hunter Ambush Glastonbury (& NHSBT Campaign)
Dulux & UNICEF Partner On ‘Own A Colour’ Project
An interesting celebrity-backed charitable cause campaign saw paint giant Dulux link with UNICEF on a fundraising project based around the idea of owning a colour. Revolving around a campaign website, visitors could buy one of the 16.7 million colours that computer, laptop, tablet and smartphone screens can display for just £1. The… Continue reading Dulux & UNICEF Partner On ‘Own A Colour’ Project
