Local US tourist board Visit Ventura partnered with US rail giant Amtrak and the X Games on a joint late June/Early July marketing program focusing on sustainable travel and revolving around a giant train wrap to promote taking the train to X Games California 2023. First-time partners X Games and Amtrak spearheaded the ecology-minded… Continue reading X Games, Amtrak & SoCal Tourist Boards Partner For Train Wrap & Ticket Offers
Category: Skateboard
Volvo ‘For Life’ Brand Ad Stars GB Skateboarder Sky Brown & Chinese Paralympian Li Cuiqing
February saw Volvo Cars roll out a new brand platform titled ‘For Life’ which builds on the auto manufacturer’s long-standing reputation for safety and was launched by a team of famous faces ranging from Swedish pop star Seinabo Sey, to Paralympian Lui Cuiqing and professional skateboarder Sky Brown. These standout, skillful performers initially appear… Continue reading Volvo ‘For Life’ Brand Ad Stars GB Skateboarder Sky Brown & Chinese Paralympian Li Cuiqing
O’Neill Looks ‘Between the Lines’ For Scenic Triple Board Sports Campaign By C41
Surf and lifestyle brand O’Neill linked up with agency/production house C41 for a film and outdoor campaign called ‘In Between The Lines’ inspired by board sport lifestyles and championing ‘a way of living that brings the community together’. The campaign is built around a trio of different spots inspired by a different board sport… Continue reading O’Neill Looks ‘Between the Lines’ For Scenic Triple Board Sports Campaign By C41
Adidas ‘I’m Possible’ Video Series Seeks To Break Down Women’s Sporting Barriers
February saw adidas doubles down on its commitment to women and women’s sport with a new film series focused campaign spotlighting an international team of inspiring women from around the world who are all breaking down barriers in sport (and beyond). The ‘I’m Possible’ campaign runs under adidas’ ongoing, global ‘Impossible is Nothing’ brand platform… Continue reading Adidas ‘I’m Possible’ Video Series Seeks To Break Down Women’s Sporting Barriers
Vans Skates Into the Metaverse With Roblox For Virtual Skateboarding Experience With Customised Avatar Kicks
At the start of September, Vans became the latest brand to dive into the metaverse when it teamed up with Roblox to open ‘Vans World’ and offered an open invitation to young skaters to practice their flips, ollies and grinds within a custom interactive branded experience that blends fashion, gaming, sport and community. Hosted inside the… Continue reading Vans Skates Into the Metaverse With Roblox For Virtual Skateboarding Experience With Customised Avatar Kicks
Yoplait Partners With Team GB Skateboard Sensation Sky Brown & Charity Skateistan To Launch Unique NFT’s
5 November saw Yoplait launch a campaign promoting its first NFT (Non-Fungible Token) collection in partnership with Team GB skateboarding sensation and Tokyo 2020 bronze medalist Sky Brown via an initiative which sets out to raise money for Brown’s favourite charity Skateistan. Yoplait, the world’s largest market-by-market franchise brand of yogurt which is jointly owned… Continue reading Yoplait Partners With Team GB Skateboard Sensation Sky Brown & Charity Skateistan To Launch Unique NFT’s
Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative
On 9 September Clif Kid, the Clif Bar owned food brand, aimed to engage younger consumers and inspire confidence in kids with a back-to-school campaign fronted by 13-year-old professional skateboarder Sky Brown. The Team GB Olympic medallist fronts a mobile augmented reality experience which enables children to wear Sky Brown’s own helmet in photographs… Continue reading Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative
Liquid Death’s Limited Edition Skateboards Painted With Legend Tony Hawk’s Blood
Canned water company Liquid Death teamed up with investor, athlete ambassador and skateboard icon to create a limited edition set of skateboards painted with the Hawk’s own blood. The boards were created by Prime Skateboards and Liquid Death took a vial of Hawk’s blood and mixed it with the paint – ensuring there was… Continue reading Liquid Death’s Limited Edition Skateboards Painted With Legend Tony Hawk’s Blood
Skateboard Star Rayssa Real Stars In Nike’s ‘New Fairies’ To Inspire A Young Generation
To celebrate the Olympic debut (and silver medal) of Brazilian skateboarder and brand ambassador Rayssa Real, late July saw Nike release a 90-second spot called ‘New Fairies’. Blending street skateboarding footage of 13-year-old star wearing fair wings with an animated, Disney-style cartoon aesthetic, the spot launched in the last week of July immediately prior… Continue reading Skateboard Star Rayssa Real Stars In Nike’s ‘New Fairies’ To Inspire A Young Generation
Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film
To leverage Tokyo 2020, Allianz – the Official Insurance Partner of the Olympic and Paralympic Games – released a short documentary film exploring the mental health struggles athletes face preparing for the Olympics and Paralympics and the positive impact that emotional support dogs can have on reducing stress and anxiety. The film, created in… Continue reading Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film
Pony Malta’s #RideThePride Campaign Tackles LGBTQ+ Bullying In Colombian Skateboard Community
For International Pride Day, Pony Malta (a non-alcoholic malted energy drink) created a hybrid movement/marketing campaign which aimed to help LGBTQ+ skaters Colombian skaters overcome fears about being bullied by doing something they love through a project called #RideThePride. Bullying is a problem that affects many LGBTQ+ teens and young adults in Colombia (as… Continue reading Pony Malta’s #RideThePride Campaign Tackles LGBTQ+ Bullying In Colombian Skateboard Community
Palace Skateboards and Stella Artois’ Secret Pub ‘Savour Life Together’ Collection Campaign Fronted By Lucien Clarke
Lager and skateboards seems an inventive capsule collection collaboration but that’s what the design and marketing team at Stella Artois USA have done when it teamed up with Palace Skateboards to create a joint collection called ‘Savour Life Together’. The clothing and accessories collection and campaign, developed in harness with MPC Creative, is led… Continue reading Palace Skateboards and Stella Artois’ Secret Pub ‘Savour Life Together’ Collection Campaign Fronted By Lucien Clarke
