An August campaign from Gatorade celebrates the fun of sport and underscores the sports drink’s brand belief that ‘when you play for the love of the game, you get the most out of it’. The integrated campaign, which runs under the brand’s ongoing ‘Fuel Tomorrow’ brand platform, was created in partnership with agency TBWA\Chiat\Day… Continue reading Gatorade ‘All For Fun’ Campaigns Reminds Fans That Fun Still Sits At The Heart Of Sport
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LeBron Says Kids Should Be Scientists Not Sport Satrs In Verizon ‘We Need More’ March Madness
A new Verizon campaign, debuting during NCAA March Madness, features a set of sports stars and celebrities suggesting kids aspire to careers in science and technology. Launched during the Final Four weekend, the hoops link sees Verizon ambassador and Cleveland Cavaliers super star LeBron James suggest that the world doesn’t need more basketballers. … Continue reading LeBron Says Kids Should Be Scientists Not Sport Satrs In Verizon ‘We Need More’ March Madness
