An August campaign from Gatorade celebrates the fun of sport and underscores the sports drink’s brand belief that ‘when you play for the love of the game, you get the most out of it’. The integrated campaign, which runs under the brand’s ongoing ‘Fuel Tomorrow’ brand platform, was created in partnership with agency TBWA\Chiat\Day… Continue reading Gatorade ‘All For Fun’ Campaigns Reminds Fans That Fun Still Sits At The Heart Of Sport
Tag: Trevor Lawrence
Gatorade Showcases ‘Dunk’ Celebrations In Season-Long NFL, Gaming-Influenced Football Campaign
NFL partner Gatorade commemorates almost forty years of working in the game through a season-long, multi-channel marketing initiative built around what the brand refers to as the ‘dunk celebration’: where sideline coolers of the PepsiCo owned sports drink are dumped on the heads of Super Bowl winning teams’ coaches. The campaign was launched through a… Continue reading Gatorade Showcases ‘Dunk’ Celebrations In Season-Long NFL, Gaming-Influenced Football Campaign
