Gatorade leveraged the NBA Finals to launch a reworked version of its iconic ‘Be Like Mike’ ad to lead a star-studded new ‘The Way To Be Great’ campaign featuring endorsers Serena Williams and Lionel Messi alongside a new generation of sports stars such as hoops phenomenon Jayson Tatum, WNBA ace Elena Delle Donne, MLB slugger Bryce… Continue reading Gatorade Brings Back ‘90s ‘Be Like Mike’ In Future Facing ‘The Way To Be Great’ Campaign
Tag: Sydney McLaughlin
ESPN’s Latest ‘This Is SportsCenter’ Spot ‘Seconds’ Stars Olympian Sydney McLaughlin
US sports broadcaster rolled out a new spot in its ongoing, long-running ‘This Is Sports Centre’ series on 3 February titled ‘Seconds’ and starring Olympic gold medalist Sydney McLaughlin alongside SportsCenter anchor Hannah Storm. The latest 15-second spot in ESPN’s iconic, comic campaign debuted on linear television during ESPN’s telecast of the Duke v UNC… Continue reading ESPN’s Latest ‘This Is SportsCenter’ Spot ‘Seconds’ Stars Olympian Sydney McLaughlin
Gatorade ‘All For Fun’ Campaigns Reminds Fans That Fun Still Sits At The Heart Of Sport
An August campaign from Gatorade celebrates the fun of sport and underscores the sports drink’s brand belief that ‘when you play for the love of the game, you get the most out of it’. The integrated campaign, which runs under the brand’s ongoing ‘Fuel Tomorrow’ brand platform, was created in partnership with agency TBWA\Chiat\Day… Continue reading Gatorade ‘All For Fun’ Campaigns Reminds Fans That Fun Still Sits At The Heart Of Sport
Gatorade’s New Era Of Athlete Ambassadors Starts With ‘Greatness Starts with G’
In the final week of May, Gatorade launched a new brand campaign called ‘Greatness Starts With A G’ which introduces a new team up of young sports star ambassadors and built around the idea that there are many paths to greatness – and they all start with G. The campaign, created by TBWA\Chiat\Day, highlights… Continue reading Gatorade’s New Era Of Athlete Ambassadors Starts With ‘Greatness Starts with G’
