Gatorade leveraged the NBA Finals to launch a reworked version of its iconic ‘Be Like Mike’ ad to lead a star-studded new ‘The Way To Be Great’ campaign featuring endorsers Serena Williams and Lionel Messi alongside a new generation of sports stars such as hoops phenomenon Jayson Tatum, WNBA ace Elena Delle Donne, MLB slugger Bryce… Continue reading Gatorade Brings Back ‘90s ‘Be Like Mike’ In Future Facing ‘The Way To Be Great’ Campaign
Tag: #BeLikeMike
Leveraging ‘The Last Dance’ Gatorade Releases A New ‘Be Like Mike’ Commercial
In the late 1980s and through the 1990s, Michael Jordan dominated not only US sport but also US advertising – the Chicago Bulls number 23 endorsed brands as diverse as Coca-Cola, Chevrolet, Hanes, McDonald’s and Wheaties, as well as the two companies he became almost synonymous with in Nike and Gatorade. Gatorade launched its… Continue reading Leveraging ‘The Last Dance’ Gatorade Releases A New ‘Be Like Mike’ Commercial
Gatorade Refreshes Iconic ‘Be Like Mike’ 90s Classic For G50 Celebration Campaign
As part of its ongoing G50 initiative to celebrate ‘50 years of fuelling champions’, Gatorade’s campagn reviving its iconic ‘Be Like Mike’ ad reached a crescendo with a set of new remixed spots and Be Like Mike experiences. It’s been 23 years since the original commercial created the template for the contemporary athlete ambassador… Continue reading Gatorade Refreshes Iconic ‘Be Like Mike’ 90s Classic For G50 Celebration Campaign
