Gatorade leveraged the NBA Finals to launch a reworked version of its iconic ‘Be Like Mike’ ad to lead a star-studded new ‘The Way To Be Great’ campaign featuring endorsers Serena Williams and Lionel Messi alongside a new generation of sports stars such as hoops phenomenon Jayson Tatum, WNBA ace Elena Delle Donne, MLB slugger Bryce… Continue reading Gatorade Brings Back ‘90s ‘Be Like Mike’ In Future Facing ‘The Way To Be Great’ Campaign
Tag: Bryce Harper
Gatorade’s New Era Of Athlete Ambassadors Starts With ‘Greatness Starts with G’
In the final week of May, Gatorade launched a new brand campaign called ‘Greatness Starts With A G’ which introduces a new team up of young sports star ambassadors and built around the idea that there are many paths to greatness – and they all start with G. The campaign, created by TBWA\Chiat\Day, highlights… Continue reading Gatorade’s New Era Of Athlete Ambassadors Starts With ‘Greatness Starts with G’
Blind Barber’s Bryce Harper & Sibling’s Social ‘Hair Secrets’ Prank Teaser
An embarrassing sibling social prank spearheaded a hair-care campaign for Blind Barber that was fronted by baseball super star and now new part owner of the brand Bryce Harper. Based on the unlikely insight that the Washington Nationals slugger is known throughout Major League Baseball not just for his hitting skills but also for… Continue reading Blind Barber’s Bryce Harper & Sibling’s Social ‘Hair Secrets’ Prank Teaser
T-Mobile Campaign Leverages MLB Postseason Via ‘Unlimited Baseball’ Contest (& ONE Data Promo)
Activating around October’s Major League Baseball postseason, MLB telecoms sponsor T-Mobile aims to hit a home run with its #UnlimitedBaseball contest. Linked to its unlimited data T-Mobile ONE offering, this fan-focused competition invites baseball lovers to share just how much they love America’s game. To enter, fans are incentivised to post a video… Continue reading T-Mobile Campaign Leverages MLB Postseason Via ‘Unlimited Baseball’ Contest (& ONE Data Promo)
Athlete Ambassadors School Gatorade Drinkers In ‘Burn It To Earn It’ Campaign
Big name sports star endorsers – including JJ Watt, Karl-Anthony Towns, Bryce Harper, James Rodriguez and a pair of commentators – set out to shame unsuspecting Gatorade drinkers in a series of hidden camera street stunt spots. The series, called ‘Burn It To Earn It’, continues where the 2015 ‘Sweat It To Get It’… Continue reading Athlete Ambassadors School Gatorade Drinkers In ‘Burn It To Earn It’ Campaign
Gatorade Bryce Harper 360 Virtual At Bat Experience Leverages MLB Playoffs
The regular season is over and the playoffs started this week, so what better time to offer fans a chance to experience just what it is really like to face a MLB fastball? At least that’s what MLB sponsor Gatorade thinks as it rolls out its innovative ‘Go to Bat As Bryce Harper’ virtual… Continue reading Gatorade Bryce Harper 360 Virtual At Bat Experience Leverages MLB Playoffs
MJ Fronts Gatorade ‘Sweat’ Spot Promoting ‘Sweat The Best’ Endorser Experiences
Gatorade loves sweat so much that its latest campaign is a poetic paean to perspiration. In its attempt to convince consumers that ‘not all sweat is created equal’ the sports drink giant has turned to iconic brand ambassador Michael Jordan to narrate an epic new sweat-soaked commercial. The spot, created by agency TBWA\Chiat\Day,… Continue reading MJ Fronts Gatorade ‘Sweat’ Spot Promoting ‘Sweat The Best’ Endorser Experiences
