Gatorade leveraged the NBA Finals to launch a reworked version of its iconic ‘Be Like Mike’ ad to lead a star-studded new ‘The Way To Be Great’ campaign featuring endorsers Serena Williams and Lionel Messi alongside a new generation of sports stars such as hoops phenomenon Jayson Tatum, WNBA ace Elena Delle Donne, MLB slugger Bryce… Continue reading Gatorade Brings Back ‘90s ‘Be Like Mike’ In Future Facing ‘The Way To Be Great’ Campaign
Tag: Eminem
Pepsi Social Teaser Unveils West Coast Hip Hop Five Star Super Bowl 56 Halfimte Show Lineup
On 30 September NFL primary partner Pepsi teased its Super Bowl 56 Halftime Show through a social reveal unveiling a West Coast hip hop gig for a game played in the Los Angeles area which splits the spotlight five way featuring performances from Dr Dre, Snoop Dogg, Eminem, Mary J Blige and Kendrick Lamar. … Continue reading Pepsi Social Teaser Unveils West Coast Hip Hop Five Star Super Bowl 56 Halfimte Show Lineup
NBC Rolls Out Biggest Sunday Night Football Campaign Ever For ‘The Return’ Of Tom Brady
To promote NBC Sport’s 3 October ‘Sunday Night Football’ broadcast for the NFL matchup between the New England Patriots and the Tampa Bay Buccaneers, the NBCUniversal family launched an integrated campaign called ‘The Return’ positioning the game as a ‘cultural’ as well as a ‘sporting’ event. ‘The Return’ focused on current Bucs quarterback and… Continue reading NBC Rolls Out Biggest Sunday Night Football Campaign Ever For ‘The Return’ Of Tom Brady
Chrysler ‘Road 2 Greatness’ Leverages ’13 MLB Playoffs
Chrysler’s new ‘Road To Greatness’ campaign, fronted by Detroit Tigers star Miguel Cabrera and leveraging the Major League Baseball (MLB) Playoffs, focuses on the theme of hard work and commitment. Drawing parallels between working towards becoming one of the sport’s greatest players and building one of the world’s greatest cars (the Chrysler 300 and… Continue reading Chrysler ‘Road 2 Greatness’ Leverages ’13 MLB Playoffs
