To promote NBC Sport’s 3 October ‘Sunday Night Football’ broadcast for the NFL matchup between the New England Patriots and the Tampa Bay Buccaneers, the NBCUniversal family launched an integrated campaign called ‘The Return’ positioning the game as a ‘cultural’ as well as a ‘sporting’ event. ‘The Return’ focused on current Bucs quarterback and… Continue reading NBC Rolls Out Biggest Sunday Night Football Campaign Ever For ‘The Return’ Of Tom Brady
