To promote NBC Sport’s 3 October ‘Sunday Night Football’ broadcast for the NFL matchup between the New England Patriots and the Tampa Bay Buccaneers, the NBCUniversal family launched an integrated campaign called ‘The Return’ positioning the game as a ‘cultural’ as well as a ‘sporting’ event. ‘The Return’ focused on current Bucs quarterback and… Continue reading NBC Rolls Out Biggest Sunday Night Football Campaign Ever For ‘The Return’ Of Tom Brady
Tag: NBC Universal
NBC’s #EverydayAthletes Social Video Series Shows Olympians’ Unusual At Home Training Regimens
The official US Olympic Broadcaster NBC reacted to the Tokyo Games being pushed back to 2021 with a social first campaign showing the unusual and creative training methods Olympic athletes have devised while isolating at home during the coronavirus crisis. Though the Olympics have been postponed, the hopeful Olympians persevere with their training through… Continue reading NBC’s #EverydayAthletes Social Video Series Shows Olympians’ Unusual At Home Training Regimens
