To promote NBC Sport’s 3 October ‘Sunday Night Football’ broadcast for the NFL matchup between the New England Patriots and the Tampa Bay Buccaneers, the NBCUniversal family launched an integrated campaign called ‘The Return’ positioning the game as a ‘cultural’ as well as a ‘sporting’ event. ‘The Return’ focused on current Bucs quarterback and… Continue reading NBC Rolls Out Biggest Sunday Night Football Campaign Ever For ‘The Return’ Of Tom Brady
Tag: Memes
ESPN+ Teams Up With David Hasselhoff For Comic New Bundesliga Season Promo In USA
Bundesliga International and ESPN+ began teasing the 2021/2022 season with a slightly tongue-in-cheek US promotional campaign featuring David Hasselhoff. Co-developed by a joint Bundesliga Worldwide New York and ESPN+ marketing team, the collaboration aims to drive awareness of the upcoming season and boost platform subscribers. The three-month campaign is spearheaded by a hero… Continue reading ESPN+ Teams Up With David Hasselhoff For Comic New Bundesliga Season Promo In USA
Ikea Leverages Sweden v England With Social Posts, Food Offers & Star Player Instagram Bet
To celebrate England’s win over Sweden, all Ikea cafes are offering fish and chips for £1 for tomorrow only. The giant Swedish retailer’s social media campaign leveraging the Russia 2018 quarter final game between Sweden and England began 24 hours ahead of kick-off with a social media food post called ‘A Game Of Two… Continue reading Ikea Leverages Sweden v England With Social Posts, Food Offers & Star Player Instagram Bet
Nike Challenges Chinese Cultural Conventions With ‘Don’t Call Me Precious’ Kids Campaign
A new integrated campaign in China, which translates as ‘Don’t Call me Precious’, sees Nike challenge the traditional cultural stereotype of the overprotected and deferential child. Spanning television, digital and OOH, the campaign revolves around four thematic spots each of which showcase four, real, young sporting talents demanding their independence from the parents. … Continue reading Nike Challenges Chinese Cultural Conventions With ‘Don’t Call Me Precious’ Kids Campaign
