American Football legend Tom Brady leans into his comedic and reflective side in a series of ads for Hertz adopting the approach and tone of US daytime television talkshows with Nigerian-American actress/comedian Yvonne Orji playing the role as the programme’s host. The campaign, which targets existing Hertz customers and new customer prospects, will include… Continue reading NFL Legend Tom Brady Gets Emotional In Fictional ‘Hertz Let’s Go! Show’ Talkshow Ad Series
Tag: New England Patriots
Monster Energy Leads Brands Backing ‘Gronk Beach’ At Super Bowl LVII
The trend for major event linked, celebrity-hosted, brand-backed experiences continues with NFL legend turned professional pitchman Rob Gronkowski hosting the ‘Gronk Beach’ party on Super Bowl 2023 weekend backed by a team of brands led by Monster Energy. The twice-retired, four-time Super Bowl champion Gronkowski – nicknamed The Gronk – will host the personally curated… Continue reading Monster Energy Leads Brands Backing ‘Gronk Beach’ At Super Bowl LVII
Patriots Partner Gillette Runs NFL’s First Live Broadcast Mixed-Reality Commercial For GilletteLabs with Exfoliating Bar
During the 24 October NFL game between the Chicago Bears and the New England Patriots, a Gillette marketing stunt saw the Gillette Stadium temporary rebranded the GilletteLabs Stadium for the league’s first live broadcast mixed-reality commercial promoting the P&G brand’s GilletteLabs line of heatable razors (which range from $150 to $170) and feature exfoliating bar… Continue reading Patriots Partner Gillette Runs NFL’s First Live Broadcast Mixed-Reality Commercial For GilletteLabs with Exfoliating Bar
Groupon’s Big Game ‘Party Like A Player’ Sees Fans Compete For A Super Bowl Party At Gronk’s House
Experiences marketplace Groupon teamed up with NFL tight end Rob ‘Gronk’ Gronkowski on a Big Game competition offering one lucky winner (and 15 friends) the chance to ‘Party Like a Player’ at the Super Bowl winner and Tampa Bay Buccaneer’s star’s mansion While The Gronk himself is away at the Super Bowl on 13… Continue reading Groupon’s Big Game ‘Party Like A Player’ Sees Fans Compete For A Super Bowl Party At Gronk’s House
NBC Rolls Out Biggest Sunday Night Football Campaign Ever For ‘The Return’ Of Tom Brady
To promote NBC Sport’s 3 October ‘Sunday Night Football’ broadcast for the NFL matchup between the New England Patriots and the Tampa Bay Buccaneers, the NBCUniversal family launched an integrated campaign called ‘The Return’ positioning the game as a ‘cultural’ as well as a ‘sporting’ event. ‘The Return’ focused on current Bucs quarterback and… Continue reading NBC Rolls Out Biggest Sunday Night Football Campaign Ever For ‘The Return’ Of Tom Brady
Nike Inspires The Comeback With LeBron & A-List Ambassador Led ‘Never Too Far Down’ Film
“We are never too far down to come back” – that’s the key copy line in Wieden + Kennedy’s latest Nike spot in its evolving ‘You Can’t Stop Us’ campaign. The new film challenges and inspires athletes, sports fans and all humankind to get ready for their own comeback story. As lockdowns around… Continue reading Nike Inspires The Comeback With LeBron & A-List Ambassador Led ‘Never Too Far Down’ Film
Sam Adams Celebrate Super Bowl Via Patriots/Brady Themed ‘Too Old, Too Slow, Still Here’ Double IPA
Boston based brewer Sam Adams is celebrated Super Bowl LIII by offering up a limited-edition farmhouse double New England IPA as a nod to its home town team and its legendary quarterback whom it positions as the GOAT. The beer, called, ‘Too Old, Too Slow, Still Here’, in reference to how rivals try to… Continue reading Sam Adams Celebrate Super Bowl Via Patriots/Brady Themed ‘Too Old, Too Slow, Still Here’ Double IPA
Patriots QB Tom Brady Fronts Own Docu-Series Called ‘Tom Vs Time’ On New Facebook Watch Platform
The New England Patriots quarterback and super star of the NFL is leveraging January’s playoff fever with the launch of his very own documentary social series debuting on the new Facebook Watch video platform. The idea is that ‘Tom v Time’ will give fans an intimate look into Brady’s life both on and off… Continue reading Patriots QB Tom Brady Fronts Own Docu-Series Called ‘Tom Vs Time’ On New Facebook Watch Platform
Uber Leverages NFL Ties With Regional Campaign Featuring 17 Spots Linked To Its Ride-Share Partnerships
To build on fan excitement around the new 2017/18 NFL season, Uber has begun rolling out a regional campaign based on 17 different short spots leveraging its official NFL tie-ups: that’s one per week through the regular season. The ride hailing app, which has more than a dozen official team partnerships, has created a… Continue reading Uber Leverages NFL Ties With Regional Campaign Featuring 17 Spots Linked To Its Ride-Share Partnerships
Patriots’ Gronkowski Fronts Hair Band Bon Jovi Cover In Madden NFL 17 Spoof Spot
Mid November sees NFL super star Rob Gronkowski ham it up on stage as an 80s glam rock singer for the latest TV commercial promoting EA Sports Madden NFL 17. The games publisher, which first appointed the New England Patriots tight end as its cover art star and athlete ambassador back in May 2016,… Continue reading Patriots’ Gronkowski Fronts Hair Band Bon Jovi Cover In Madden NFL 17 Spoof Spot
Visa/BOFA’s In-Stadium 10,000 Cardboard Giveaway For Patriots VR Experience
Partners Visa and Bank Of America linked to give New England Patriots fans a chance to ‘Travel Inside The Game’ via a virtual reality Patriots training session experience. To help the fans get a more immersive experience of life as an NFL player, the bank and paymenets giant distributed 10,000 Google Cardboard virtual reality… Continue reading Visa/BOFA’s In-Stadium 10,000 Cardboard Giveaway For Patriots VR Experience
