US telco giant AT&T leveraged its sponsorship of the College Football National Championship playoffs with a campaign called ‘Never Too Much’ which drives home the message that college football isn’t just for Saturdays anymore, but is now a non-stop, season-long obsession which fans now need a network to keep up with. Created with agency… Continue reading AT&T Leverages College Football Playoffs Tie-Up Via Multi-Spot ‘Never Too Much’ Campaign
Tag: On-Air
Patriots Partner Gillette Runs NFL’s First Live Broadcast Mixed-Reality Commercial For GilletteLabs with Exfoliating Bar
During the 24 October NFL game between the Chicago Bears and the New England Patriots, a Gillette marketing stunt saw the Gillette Stadium temporary rebranded the GilletteLabs Stadium for the league’s first live broadcast mixed-reality commercial promoting the P&G brand’s GilletteLabs line of heatable razors (which range from $150 to $170) and feature exfoliating bar… Continue reading Patriots Partner Gillette Runs NFL’s First Live Broadcast Mixed-Reality Commercial For GilletteLabs with Exfoliating Bar
Hoops Stars & Actor Kenyon Bowman Get Fans Amped For 2022-23 Season Via ‘The Non-Stop NBA’
The NBA’s new season launch campaign paired a strong line-up of current NBA stars and league legends – including Steph Curry, Joel Embiid, Bill Walton and Tim Hardaway Sr – alongside relatively unknown actor and hoops super fan Kenyon ‘Nonstop’ Bowman. The hero spot sees Bowman hobnob with hoops royalty (also including Other players… Continue reading Hoops Stars & Actor Kenyon Bowman Get Fans Amped For 2022-23 Season Via ‘The Non-Stop NBA’
Michelob Ultra & ESPN Serve Up Hybrid ‘McEnroe V McEnroe’ Virtual Tennis Match
Michelob Ultra paired up with and ESPN for an initiative which pits John McEnroe against his toughest opponent ever – himself – in a (retired) athlete versus Artificial Intelligence (AI) tennis match. The Anheuser-Busch InBev brand’s project, which continues the brand’s ongoing sports marketing approach built around happiness and positive participation, highlights the career… Continue reading Michelob Ultra & ESPN Serve Up Hybrid ‘McEnroe V McEnroe’ Virtual Tennis Match
(Fake) Twitter Spat Promos Both Snickers & WWE 2K22 As WWE Co Presenting Partners of WrestleMania 38
The end of February, following a (fake?) social spat between the two brands, WWE unveiled Snickers and WWE 2K22 as its first ever co-presenting partners for WrestleMania. The chocolate bar (owned by Mars Inc) and the latest instalment in the WWE videogame official wrestling computer game series (own by Take-Two Interactive) both penned a… Continue reading (Fake) Twitter Spat Promos Both Snickers & WWE 2K22 As WWE Co Presenting Partners of WrestleMania 38
Star Sports Promotes India v West Indies ODI Series With Rap Welcoming #NayaCaptainRohit
The Disney-owned Indian sports broadcasting giant Star Sports promoted its coverage of the upcoming India v West Indies One Day International and T20 cricket series with a music-themed spot focusing on new Indian team skipper Rohit Sharma. The music video style ‘rap film’ – which was conceptualised in-house and amplified across the broadcaster on-air,… Continue reading Star Sports Promotes India v West Indies ODI Series With Rap Welcoming #NayaCaptainRohit
Danish Broadcaster TV 2’s Comically Pessimistic ‘Danish Underdogs’ Winter Olympics Campaign
Danish Broadcaster TV 2 promotes its Winter Olympics coverage ahead of the start of Beijing 2022 with an on-air, comic ‘Underdogs’ campaign that parodies how other countries prepare their youngsters for the event in comparison to Denmark. Based around the idea that ‘athletes aren’t born, but are made’, the IOC’s official Danish broadcaster’s tongue-in-cheek… Continue reading Danish Broadcaster TV 2’s Comically Pessimistic ‘Danish Underdogs’ Winter Olympics Campaign
Ahead Of Super Rugby Start The Blues Recruit New-To-Blue Fans Via ‘Bring It Blue’ Campaign
Briefed with the challenge to recruit all Aucklanders to get behind The [Auckland] Blues ahead of the start of the 2021 Super Rugby season, agency Federation teamed up with radio star and passionate Hurricane’s fan to recruit a new tribe of supporters – Auckland-based supporters of other rugby teams. The idea tapped into the… Continue reading Ahead Of Super Rugby Start The Blues Recruit New-To-Blue Fans Via ‘Bring It Blue’ Campaign
BBC Launches ‘Who Blinks First?’ Skipper Spot Series To Promote Its Shared Six Nations Coverage
Ahead of the start of the 2020 Six Nation, the BBC sought to build buzz by igniting national pride through a set of spots starring each team’s captain to promote the broadcaster’s shared (with ITV) coverage of this year’s competition. Playing on the idea that every year the Six Nations ignites player and fan… Continue reading BBC Launches ‘Who Blinks First?’ Skipper Spot Series To Promote Its Shared Six Nations Coverage
ESPN ‘Sportscenter Top 10 Day’ Campaign Spans Ambient Installations, Spots & Programme
Through September and early October, US-based sports broadcasting behemoth ESPN has travelled across the country to visit the home towns of the young amateur athletes whose plays have been featured on its SportsCenter’s ‘Top 10 Plays Of The Day’ feature in a lead-in to ‘SportsCenter Top 10 Day’. The initiative celebrates the people and… Continue reading ESPN ‘Sportscenter Top 10 Day’ Campaign Spans Ambient Installations, Spots & Programme
Peugeot’s ITV Six Nations Sponsorship Spans TV, Catch-Up & Social Idents, Online Ads & Track Days
Peugeot signed a two-year, £2m deal with ITV to be the broadcaster’s principle sponsor of its Six Nations rugby coverage and has launched a multi-platform campaign that spans commercial break bumpers on-air, online, on catch-up and across the channels social media platforms too. ITV, which is sharing broadcast rights with the BBC for the… Continue reading Peugeot’s ITV Six Nations Sponsorship Spans TV, Catch-Up & Social Idents, Online Ads & Track Days
Live, On-Air QB Prospect Product Placement Sees Beats Ambush NFL Draft
After fronting a new Beats by Dre spot that launched on YouTube the day before the 2015 NFL Draft, No.2 pick Marcus Mariota conspicuously wore of set of Beats headphones during the Draft itself as he waited for his name to be called from his home state in Hawaii. The quarterback, who, like Number… Continue reading Live, On-Air QB Prospect Product Placement Sees Beats Ambush NFL Draft
