Peugeot signed a two-year, £2m deal with ITV to be the broadcaster’s principle sponsor of its Six Nations rugby coverage and has launched a multi-platform campaign that spans commercial break bumpers on-air, online, on catch-up and across the channels social media platforms too. ITV, which is sharing broadcast rights with the BBC for the… Continue reading Peugeot’s ITV Six Nations Sponsorship Spans TV, Catch-Up & Social Idents, Online Ads & Track Days
Tag: RBS Six Nations
BMW Launch Model Car For #TweetChariot RFU Campaign
For February’s 6 Nations, RFU sponsor BMW has launched a brand new vehicle model: the Tamiya BMW GT3 – also known as #TweetChariot. The BMW Tamiya is actually be a camera car which provides exclusive pictures and footage of the England players as they prepare for the tournament – right up to the moment… Continue reading BMW Launch Model Car For #TweetChariot RFU Campaign
Accenture Analytics App Offers 6 Nations Insights
Accenture, in the second year of its role as the Official Technology Partner for the 2012 and 2013 RBS 6 Nations Rugby Championship, has launched its official championship mobile app to promote its analytics expertise by providing fans with match insights. This year’s app is an enhanced version of the 2012 model with a… Continue reading Accenture Analytics App Offers 6 Nations Insights
