Fitbit aims to inspire reality TV viewers to keep healthy via an X Factor partnership designed to take the brand into the UK mass market and add an emotional appeal to its previously functional positioning. The tech/fitness brand, which has partnered with the 16th series of the UK TV singing star series for 2016,… Continue reading Fitbit’s Content & product Placement Led X Factor Partnership Aims To Inspire TV Fans To Stay Healthy (& Move Into The Mainstream)
Tag: Programme Sponsor
Peugeot’s ITV Six Nations Sponsorship Spans TV, Catch-Up & Social Idents, Online Ads & Track Days
Peugeot signed a two-year, £2m deal with ITV to be the broadcaster’s principle sponsor of its Six Nations rugby coverage and has launched a multi-platform campaign that spans commercial break bumpers on-air, online, on catch-up and across the channels social media platforms too. ITV, which is sharing broadcast rights with the BBC for the… Continue reading Peugeot’s ITV Six Nations Sponsorship Spans TV, Catch-Up & Social Idents, Online Ads & Track Days
