Fitbit aims to inspire reality TV viewers to keep healthy via an X Factor partnership designed to take the brand into the UK mass market and add an emotional appeal to its previously functional positioning. The tech/fitness brand, which has partnered with the 16th series of the UK TV singing star series for 2016,… Continue reading Fitbit’s Content & product Placement Led X Factor Partnership Aims To Inspire TV Fans To Stay Healthy (& Move Into The Mainstream)
Tag: The X Factor
Honda USA Sponsors Mairead & Kevin’s Wedding
A personal social media strand of Honda #StartSomething Special campaign saw the car brand sponsor a wedding. After loyal Honda couple (who, along with their wider families, have owned more than 20 Honda vehicles between them) Mairead and Kevin asked local Honda dealer to loan them three CR-Vs for their wedding reception, the car maker… Continue reading Honda USA Sponsors Mairead & Kevin’s Wedding
Herbal Essences #ShineOn ‘Top X Factor USA Moments’
As X Factor USA’s season three kicks off, new sponsor Herbal Essences is focusing its activation around an in-show branded programme element called #ShineOn. The shampoo brand is one of three P&G products tied in to the Cincinnati-based company’s X Factor programme partnership: the other two are cosmetics range CoverGirl and antiperspirant brand Secret.… Continue reading Herbal Essences #ShineOn ‘Top X Factor USA Moments’
