There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step. A sense of universal excitement and anticipation sits at the heart of FIFA partner Qatar Airways’ first global World Cup campaign: one which sees Nicole Scherzinger re-record ‘Dancing In The Street’. Created in harness with creative… Continue reading Scherzinger Sings Qatar Airways’ Global FIFA World Cup Anthem To Spearhead Russia 2018 Activation
Tag: Nicole Scherzinger
Herbal Essences #ShineOn ‘Top X Factor USA Moments’
As X Factor USA’s season three kicks off, new sponsor Herbal Essences is focusing its activation around an in-show branded programme element called #ShineOn. The shampoo brand is one of three P&G products tied in to the Cincinnati-based company’s X Factor programme partnership: the other two are cosmetics range CoverGirl and antiperspirant brand Secret.… Continue reading Herbal Essences #ShineOn ‘Top X Factor USA Moments’
