Manchester City FC’s main partner Etihad Airlines’ digital-first, travel-inspired content series to promote key destinations to fans and general consumers. A campaign in which Manchester City’s shirt and stadium sponsor Etihad worked with the club, the manager, players and agencies RD Content and Unruly to create a global skills challenge – running from… Continue reading Manchester City / Etihad Airways – Freestyle World Tour
Tag: Airlines
We Choose To Rise – Etihad & Special Olympics
In February 2019 Etihad launched a new campaign spanning television, cinema, online and at-event promotion for its partnership with the Abu Dhabi Special Olympics which aimed to drive awareness, link the brand to the property’s values of tolerance diversity and unity and to demonstrate drive and passion. Territory: Middle East Agency: In-House &… Continue reading We Choose To Rise – Etihad & Special Olympics
Lexus’ Melbourne Cup Work Reaches New Heights With In-Flight First, Fashion Tie-Ups & Hospitality Experience
Melbourne Cup title sponsor Lexus launched an integrated, multi-platform activation programme around the 2018 race that stretched from on-course/on-horse signage, to fashion media tie-ups and up in the sky by enabling Qantas passengers to watch the event live in the air. Those in mid-air at 3pm on Tuesday, 6 November were be able to… Continue reading Lexus’ Melbourne Cup Work Reaches New Heights With In-Flight First, Fashion Tie-Ups & Hospitality Experience
British Airways Issues A Ticket Home For Football To Leverage England World Cup Quarter Final
A timely social media stunt leveraging spiking football interest in the UK saw British Airways issue a post showing a plane ticket issued for a passenger named ‘Football’ for a flight from ‘Moscow’ to ‘Home’. The ticket’s copy includes a wealth of England football hidden references as well as leveraging the popular ‘Football’s Coming… Continue reading British Airways Issues A Ticket Home For Football To Leverage England World Cup Quarter Final
Scherzinger Sings Qatar Airways’ Global FIFA World Cup Anthem To Spearhead Russia 2018 Activation
There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step. A sense of universal excitement and anticipation sits at the heart of FIFA partner Qatar Airways’ first global World Cup campaign: one which sees Nicole Scherzinger re-record ‘Dancing In The Street’. Created in harness with creative… Continue reading Scherzinger Sings Qatar Airways’ Global FIFA World Cup Anthem To Spearhead Russia 2018 Activation
BA, Santander & HP’s Tangential Sponsorships Leverage Ryder Cup
In the stampede to leverage golf’s biggest bi-annual bonanza, several brands without official Ryder Cup relationships activated around the tournament via other official partnerships. Media sponsorship was, as ever, one popular route. HP, for example, linked up with The Guardian the sponsor its Ryder Cup coverage which included interactive course maps, hole-by-hole expert… Continue reading BA, Santander & HP’s Tangential Sponsorships Leverage Ryder Cup
Emirates/IRB Send Viral Postcards From New Zealand
As the Rugby World Cup approaches, the IRB and its worldwide partner Emirates continue to build its social media network with a variety of rugby rich content including the ‘Postcards From New Zealand’ project. In addition to its central website (see www.irb.com ), other interesting elements of its strategy range from a Facebook page… Continue reading Emirates/IRB Send Viral Postcards From New Zealand
Air New Zealand Is Crazy About Rugby
As teams, sponsors, fans and brands gear up for the 2011 Rugby World Cup in New Zealand sponsors are finding some innovative ways of building anticipation and patriotic fervour. None more so than All Blacks sponsor Air New Zealand – which is rolling out both fun and functional elements in its Crazy About Rugby… Continue reading Air New Zealand Is Crazy About Rugby
