Tag: Melbourne Cup

For 2019 Melbourne Cup TAB Celebrates Sports Moments That Unite Via ‘Long May We Play’ Ad

Launched on the first day of the 2019 Melbourne Cup Carnival, TAB extended its ongoing ‘Long May We Play’ platform with a new campaign led by a 90-second television commercial tribute to iconic moments in Australian sport.   Inspired by the so called ‘race that stops the nation’, the campaign spans many of the country’s… Continue reading For 2019 Melbourne Cup TAB Celebrates Sports Moments That Unite Via ‘Long May We Play’ Ad

Marketing Mayhem Leverages Melbourne Cup & Australia’s Spring Carnival Racing Season

The 8-1 shot Cross Counter made history by becoming the first British-trained horse to win the Melbourne Cup at the 158th running of ‘The Race That Stops The Nation’.   Indeed, it was a UK 1-2-3 after the Charlie Appleby saddled horse led home fellow British-trained runners from Marmelo and A Prince Of Arran.  … Continue reading Marketing Mayhem Leverages Melbourne Cup & Australia’s Spring Carnival Racing Season

Bookie Sportsbet Urges Australian Punters To ‘BS Responsibly’ A Spring Carnival 2018

Sportsbet’s integrated new ‘BS’ campaign – which is based round the idea that every year, when Spring Carnival comes around, suddenly everyone in Australia is a horse racing expert – spans multiple television commercials, plus online video, radio pieces, print ads and social content.   The bookmaker’s slightly counter intuitive ‘responsible betting’ campaign urges racegoers… Continue reading Bookie Sportsbet Urges Australian Punters To ‘BS Responsibly’ A Spring Carnival 2018

Ricky Ponting Fronts New BetEasy Campaign Urging Punters To Raise Their Game For Melbourne Cup

Australian cricket icon and former national team captain Ricky Ponting urges gamblers across the country to raise their game in a new TV-led BetEasy campaign launched to leverage excitement ahead of the Melbourne Carnival.   The initiative is spearhead by a television commercial called ‘Raise Your Game’ which sees Ponting playing an array of sports:… Continue reading Ricky Ponting Fronts New BetEasy Campaign Urging Punters To Raise Their Game For Melbourne Cup

Nostalgic & Theatrical VRC ‘The World Can Wait’ Campaign Promotes The Melbourne Cup Carnival

The Victoria Racing Club (VRC) launched a multi-channel campaign, called ‘The World Can Wait’, celebrating the stylish spectacle that is the Melbourne Cup Carnival – Australia’s biggest sports event.   The campaign, created in harness with agency McCann Melbourne and production outfit Thirteen & Co and launched 50 days ahead of the 3 to 10… Continue reading Nostalgic & Theatrical VRC ‘The World Can Wait’ Campaign Promotes The Melbourne Cup Carnival

Ladbrokes OOH Mechanical Horse Race Brings Spring Carnival To Brisbane Road Prior To Melbourne Cup

Late October sees Ladbrokes strike out to catch the attention of Australian punters with an immersive out-of-home campaign that aims to drive business around its title sponsorship of the ‘Ladbrokes’ Spring Carnival’.   Working in harness with OOH provider Goa (Australia’s largest billboard and ad signage company), the bookie brand is backing its own sponsorship… Continue reading Ladbrokes OOH Mechanical Horse Race Brings Spring Carnival To Brisbane Road Prior To Melbourne Cup

Leveraging The Melbourne Cup: Activation Highlights From The Race That Stops A Nation

Australian brands of all shapes and sizes are activating around the 2016 Melbourne Cup Day as they aim to leverage the country’s attention on ‘the race that stops a nation’.   From official partners such as title sponsor Emirates, insurer AAMI and fashion brand Myer, to ambushers and, of course, the big book brands, Australian… Continue reading Leveraging The Melbourne Cup: Activation Highlights From The Race That Stops A Nation