The Entain PLC owned Ladbrokes reprised the iconic running scene from Silvester Stallone’s iconic Rocky movie for a flagship spot in its ‘We Play Together’ campaign. The ad, created in harness with agency Neverland, replaces the film’s every Philadelphian extras with a cast of modern characters relating to the various aspects of the company’s… Continue reading Rocky Balboa Reprises Iconic Running Scene In Ladbrokes’ ‘We Play Together’ Campaign
Tag: Ladbrokes
Drummers & Livestream Song Add Tension To Ladbrokes ‘This Time We Play Together’ Euro ’20 Ad
A 100-strong drummer chorus echo the nation’s heartbeat for a fictional penalty kick in Ladbrokes’ epic commercial spearheading its UEFA Euro 2020 campaign developed in harness with new lead creative agency Neverland. The integrated campaign is led by a hero television ad and supported by multiple cross-channel activations including online video and social, radio,… Continue reading Drummers & Livestream Song Add Tension To Ladbrokes ‘This Time We Play Together’ Euro ’20 Ad
Ladbrokes ‘However You Pick Them / Swipe Right’ Campaign Celebrates Cheltenham Festival
A comic, multi-platform campaign from UK bookmaker Ladbrokes launched on 8 March to drive awareness of and buzz ahead of the 2021 Cheltenham Festival by celebrating how people from all walks of life pick their horses for the races. The campaign, created by agency BBH, seeks to reminds the UK public that however they… Continue reading Ladbrokes ‘However You Pick Them / Swipe Right’ Campaign Celebrates Cheltenham Festival
Ladbrokes’ New ‘Where The Nation Plays’ Campaign Suggests Life’s A Game Worth Betting On
Launched prior to the Cheltenham Festival (10 to 13 March), Ladbrokes debuted a new UK advertising campaign called ‘Where the Nation Plays’. The initiative, which focuses on gambling in racing, football and gaming, is the first work for Ladbrokes from new creative agency BBH. The TV-led creative highlights the excitement, energy and anticipation of betting and shines… Continue reading Ladbrokes’ New ‘Where The Nation Plays’ Campaign Suggests Life’s A Game Worth Betting On
Ladbrokes Targets Racing Punters In Sweet Science Led 2019 Sprint Racing ‘Back Yourself’ Campaign
Building on its ongoing ‘Back Yourself’ brand platform, Ladbrokes in Australia has taken a fresh creative approach with its 2019 Spring Carnival campaign as it seeks to build stronger relationships with punters. This year’s campaign debuted in mid-September and was spearheaded by a hero 45-second commercial which focused on appreciating the skills, science and… Continue reading Ladbrokes Targets Racing Punters In Sweet Science Led 2019 Sprint Racing ‘Back Yourself’ Campaign
Ladbrokes Launches Clichéd World Cup TV Commercial Stuffed With Russian Stereotypes
UK betting brand Ladbrokes launched the television strand of its World Cup marketing programme with an old school host country cliché commercial stuffed with stereotypical Russian symbolisms. The creative includes pantomime Russian props from bears called Boris to furry hats and Cossack costumes. Fronted by booming-voiced British actor Brian Blessed, this spot leverages… Continue reading Ladbrokes Launches Clichéd World Cup TV Commercial Stuffed With Russian Stereotypes
Ladbrokes OOH Mechanical Horse Race Brings Spring Carnival To Brisbane Road Prior To Melbourne Cup
Late October sees Ladbrokes strike out to catch the attention of Australian punters with an immersive out-of-home campaign that aims to drive business around its title sponsorship of the ‘Ladbrokes’ Spring Carnival’. Working in harness with OOH provider Goa (Australia’s largest billboard and ad signage company), the bookie brand is backing its own sponsorship… Continue reading Ladbrokes OOH Mechanical Horse Race Brings Spring Carnival To Brisbane Road Prior To Melbourne Cup
