A 100-strong drummer chorus echo the nation’s heartbeat for a fictional penalty kick in Ladbrokes’ epic commercial spearheading its UEFA Euro 2020 campaign developed in harness with new lead creative agency Neverland. The integrated campaign is led by a hero television ad and supported by multiple cross-channel activations including online video and social, radio,… Continue reading Drummers & Livestream Song Add Tension To Ladbrokes ‘This Time We Play Together’ Euro ’20 Ad
Tag: Penalty
Penalty’s ‘Shirt, Facebook & App’ Anti-Racist Campaign
Brazilian sportswear brand Penalty – which is both a sponsor and kit supplier to leading Rio de Janeiro team Vasco Da Gama – has unveiled a third kit for the new season which bears a powerful anti-racist message and a handprint. The kit and its message leverages the team’s history. Back in 1923,… Continue reading Penalty’s ‘Shirt, Facebook & App’ Anti-Racist Campaign
