Samsung, the IOC’s worldwide Olympic partner in the ‘wireless communications equipment’ category, has teamed up with Academy Award winning director Morgan Neville for an inspiring documentary about four unknown Olympic hopefuls called ‘A Fighting Chance’. The film short tells the uplifting story of four little known athletes and their quest to beat the odds… Continue reading Samsung Olympic Docu-Short Showcases Four Unknowns’ Path To Rio 2016
Tag: Rio De Janiero
Pele Opens Shell’s Player-Powered Rio Soccer Pitch
Oil company ambassador Pele opened the world’s first player-powered football pitch in a Rio de Janeiro favela – a surface which uses human energy to generate electricity. Built in the Rio community of Morro da Mineira, Sehll placed 200 kinetic tiles under the pitch to capture the kinetic energy created by the players’ movement… Continue reading Pele Opens Shell’s Player-Powered Rio Soccer Pitch
Ice Cream Brand Kibon’s Rio Favela Rooftop Art Show
Running guerrilla work around major sports properties isn’t a bottom-line driven tactical response to a direct competitor’s official sponsorship activation. Indeed, it isn’t always about competitive marketing at all. Or even sport for that matter. Consider ice cream outfit Kibon’s Brazilian rooftop art project in a Rio favela – a project that… Continue reading Ice Cream Brand Kibon’s Rio Favela Rooftop Art Show
Brazilian Bank Itaú’s Rock In Rio Interactive Experiences
Who hasn’t wondered quite what it would be like to be on a stage in front of a huge audience? And what might that be like in this new performance era of hi-tech innovation? These thoughts lay at the core of Brazilian agency Tudo’s work for financial brand Itaú’s Rock In Rio activation.… Continue reading Brazilian Bank Itaú’s Rock In Rio Interactive Experiences
Penalty’s ‘Shirt, Facebook & App’ Anti-Racist Campaign
Brazilian sportswear brand Penalty – which is both a sponsor and kit supplier to leading Rio de Janeiro team Vasco Da Gama – has unveiled a third kit for the new season which bears a powerful anti-racist message and a handprint. The kit and its message leverages the team’s history. Back in 1923,… Continue reading Penalty’s ‘Shirt, Facebook & App’ Anti-Racist Campaign
