British athletes united for a joint campaign that saw three UK national governing bodies – Team GB, ParalympicsGB and Special Olympics GB – team up with sponsor and media outfit Ocean Outdoor to leverage interest around the 2023 Special Olympics Berlin World Games through a June campaign championing diversity and inclusion titled ‘This Is What… Continue reading Team GB, Paralympics GB & Special Olympics GB Show ‘What A Level Playing Field Looks Like’ Diversity & Inclusion Campaign
Tag: International Olympic Committee
Paris 2024 Olympic & Paralympic Mascots Unveiled In ‘Meet The Phryges’ Campaign
The Paris 2024 Olympic and Paralympic mascots were revealed on 14 November after days of social media teasers through an integrated unveiling campaign called ‘Meet The Phryges’ (pronounced ‘fri-jee-uhs’). Created on designs inspired by traditional Phrygian caps and decked out in France’s national colours with the golden Paris 2024 logo across their chests, the… Continue reading Paris 2024 Olympic & Paralympic Mascots Unveiled In ‘Meet The Phryges’ Campaign
IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot
Toyota Motor North America (TMNA) leveraged the NFL showpiece and Beijing 2022 through a 60-second Big Game commercial that shares an inspiring message of determination and spotlights the power of sport. ‘Brothers’, which was co-created by Saatchi & Saatchi and Dentsu, features two real-life brothers – Brian McKeever (Global Team Toyota Athlete and Canada’s… Continue reading IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot
Toyota Activates Beijing’22 Via Winter Sports ‘Start Your Impossible’ & ‘From The Start’ Films Series
Toyota, the Worldwide Official Mobility Partner of the International Olympic Committee and the International Paralympic Committee, sought to bring to life its brand mission to ‘seek to push people farther – past their finish line, past their impossible’ through a pair of winter sports film series featuring athlete ambassadors from Team Toyota to leverage Beijing… Continue reading Toyota Activates Beijing’22 Via Winter Sports ‘Start Your Impossible’ & ‘From The Start’ Films Series
Samsung Beijing 2022 Activation Spans Ads, Social, Virtual Experiences, Media Support, Hospitality & Handsets
One of the few IOC/IPC global partners to run a comprehensive Winter Olympics and Paralympics activation programme around Beijing 2022 was Samsung with work based around the idea of promoting the power of sport to bringing together the global community in new, innovative ways and to enhance the Olympic/Paralympic experience through its immersive, state-of-the-art technology… Continue reading Samsung Beijing 2022 Activation Spans Ads, Social, Virtual Experiences, Media Support, Hospitality & Handsets
Danish Broadcaster TV 2’s Comically Pessimistic ‘Danish Underdogs’ Winter Olympics Campaign
Danish Broadcaster TV 2 promotes its Winter Olympics coverage ahead of the start of Beijing 2022 with an on-air, comic ‘Underdogs’ campaign that parodies how other countries prepare their youngsters for the event in comparison to Denmark. Based around the idea that ‘athletes aren’t born, but are made’, the IOC’s official Danish broadcaster’s tongue-in-cheek… Continue reading Danish Broadcaster TV 2’s Comically Pessimistic ‘Danish Underdogs’ Winter Olympics Campaign
IOC Rolls Out Fresh ‘Stronger Together’ Film Ahead Of Beijing 2022 Winter Olympics
On 25 January, days ahead of the start of Beijing 2022, the International Olympic Committee (IOC) unveiled a ‘Stronger Together’ short film across its digital and social channels to build hype ahead of the Winter Olympic Games and express global athlete solidarity. The spot, which runs with the copy line “Every rise, every fall, every… Continue reading IOC Rolls Out Fresh ‘Stronger Together’ Film Ahead Of Beijing 2022 Winter Olympics
Juhuasuan Activates Beijing 2022 Partnership Via Family-Focused Skiing TVC & Online Winter Olympic Games
On 4 January, a month ahead of the start of the Winter Olympics, Juhuasuan (a marketing platform for Alibaba Group) leveraged its parent company’s status as an official IOC partner and a sponsor of Beijing 2022 via an integrated ‘Happy gathering Winter Olympics’ campaign called ‘When I Think Of Skiing, I Think Of You’ which… Continue reading Juhuasuan Activates Beijing 2022 Partnership Via Family-Focused Skiing TVC & Online Winter Olympic Games
Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
IOC global partner and 2022 Beijing Winter Olympics sponsor Alibaba activated around the Games through the January launch of a campaign titled ‘Make Every Day of Your Life Shine’ driving home a message that winter sports are affordable and accessible by everyone in China. Developed in harness with agency McCann China, ‘Make Every Day… Continue reading Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
Allianz Insurance Leverages Beijing 2022 By Championing ‘The Strength To Move Forward’
Worldwide Olympic and Paralympic insurance partner Allianz released a new campaign ahead of the start of the 2022 Winter Olympics called ‘The Strength To Move Forward’ as its seeks to leverage its rights and stand out during the Games. Developed in tandem with agency BBDO Shanghai, the Allianz Insurance campaign eschews the conventional big… Continue reading Allianz Insurance Leverages Beijing 2022 By Championing ‘The Strength To Move Forward’
‘Human Geometric’ Paris 2024 Set Piece Promo Pays Tribute To The Beauty Inclusion Can Bring
Paris 2024 is ramping up marketing activity and creative content around the 2024 Olympic Games and recently saw the organising committee roll out a striking piece of set piece choreography from Sadeck Waff called ‘Human Geometric’. Aiming to build enthusiasm and a sense of solidarity around 2024 and champion the value-led objectives of the… Continue reading ‘Human Geometric’ Paris 2024 Set Piece Promo Pays Tribute To The Beauty Inclusion Can Bring
IOC & 50-Strong Team Of Olympic Athletes Send Video Appeal To World Leaders At Cop26
On 2 November, with a few days left of COP26 (the United National Climate Change conference), a team of more than 50 of the world’s best Olympic and Paralympic athletes joined forces to appeal to global governments and power brokers to create a healthy and safe planet in a film called ‘Dear World Leaders’. … Continue reading IOC & 50-Strong Team Of Olympic Athletes Send Video Appeal To World Leaders At Cop26
