On 25 January, days ahead of the start of Beijing 2022, the International Olympic Committee (IOC) unveiled a ‘Stronger Together’ short film across its digital and social channels to build hype ahead of the Winter Olympic Games and express global athlete solidarity. The spot, which runs with the copy line “Every rise, every fall, every… Continue reading IOC Rolls Out Fresh ‘Stronger Together’ Film Ahead Of Beijing 2022 Winter Olympics
Tag: Lindsey Vonn
Winter Olympic Ambassador (Ambush) Ads Continue Beats By Dre ‘Above the Noise’ Campaign
Mid January saw Beats by Dr release the latest instalment of its ongoing, global ‘Above the Noise’ initiative with a set of spots starring some of the world’s stand-out winter athletes. Leverages February’s Winter Olympic Games in Korea, the Beats creative is fronted by snow sports stars such as iconic US snowboarder Shaun White,… Continue reading Winter Olympic Ambassador (Ambush) Ads Continue Beats By Dre ‘Above the Noise’ Campaign
