A new sport and movie mashup marketing initiative from US media and entertainment behemoth NBCUniversal sees Winter Olympic athletes encounter dinosaurs in crossover spots for the company’s upcoming ‘Jurassic World Dominion‘ movie and its coverage of the Beijing 2022 Winter Olympic Games. The two-week tie-up campaign from Universal Pictures and NBC Sports features three… Continue reading US Beijing 2022 Broadcaster NBCUniversal Rolls Out ‘Winter Olympic/Jurassic World’ Crossover Campaign
Tag: Shaun White
Winter Olympic Ambassador (Ambush) Ads Continue Beats By Dre ‘Above the Noise’ Campaign
Mid January saw Beats by Dr release the latest instalment of its ongoing, global ‘Above the Noise’ initiative with a set of spots starring some of the world’s stand-out winter athletes. Leverages February’s Winter Olympic Games in Korea, the Beats creative is fronted by snow sports stars such as iconic US snowboarder Shaun White,… Continue reading Winter Olympic Ambassador (Ambush) Ads Continue Beats By Dre ‘Above the Noise’ Campaign
