Adidas celebrated athlete ambassador and newly crowned ‘greatest skier of all time’ Mikaela Shiffrin following her record 87th FIS World Cup win at the Audi Alpine Ski World Cup Women’s Slalom in Are (Sweden) through a multi-channel campaign which also promoted its TERREX ski range and was jointly spearheaded by a tribute video and an online… Continue reading Adidas Celebrates Mikaela Shiffrin ‘Resetting Records’ To Become Greatest Alpine Skier Of All Time
Tag: Mikaela Shiffrin
Barilla Bespoke Pasta Celebrates Skier Mikaela Shiffrin’s Record FIS World Cup Win With ‘A Sign Of Love In 87 Seconds’
Italian pasta giant Barilla shaped pasta into ‘8’ and ‘7’ to leverage its partnership with the greatest skier of all time – Mikaela Shiffrin – to raise money for charity and to celebrate the US skier’s 11 March win which saw her break Swedish skier Ingemar Stenmark long-held 86 victory world record. It was… Continue reading Barilla Bespoke Pasta Celebrates Skier Mikaela Shiffrin’s Record FIS World Cup Win With ‘A Sign Of Love In 87 Seconds’
Adidas ‘Support Is Everything: For Every Fit & Move’ Sports Bra Campaign Sparks Buzz & Controversy
February saw Adidas launch an integrated campaign called ‘Support Is Everything’ to promote its new 43-item sports bra range which generated plenty of comment and controversy due to the naked imagery of the ad visuals. The campaign, which spanned digital and social channels (led by Instagram and Twitter – with some ads blurred to… Continue reading Adidas ‘Support Is Everything: For Every Fit & Move’ Sports Bra Campaign Sparks Buzz & Controversy
US Beijing 2022 Broadcaster NBCUniversal Rolls Out ‘Winter Olympic/Jurassic World’ Crossover Campaign
A new sport and movie mashup marketing initiative from US media and entertainment behemoth NBCUniversal sees Winter Olympic athletes encounter dinosaurs in crossover spots for the company’s upcoming ‘Jurassic World Dominion‘ movie and its coverage of the Beijing 2022 Winter Olympic Games. The two-week tie-up campaign from Universal Pictures and NBC Sports features three… Continue reading US Beijing 2022 Broadcaster NBCUniversal Rolls Out ‘Winter Olympic/Jurassic World’ Crossover Campaign
Unity Anthem & Oakley Athlete Stories Front Final Chapter Of ‘Be Who You Are’ Winter Olympic Campaign
On 20 January Oakley launched the final chapter of its Australian ‘Be Who You Are’ campaign featuring Team Oakley athlete ambassadors Mikaela Shiffrin, Ståle Sandbech, Mark McMorris, Sage Kotsenburg, Henrik Harlaut and Eileen Gu which focused on snow and winter sports. The final chapter of the campaign brought together some of Team Oakley’s elite… Continue reading Unity Anthem & Oakley Athlete Stories Front Final Chapter Of ‘Be Who You Are’ Winter Olympic Campaign
Adidas #HomeTeam Free Virtual Events Platform For Hearts, Minds & Bodies Amidst Coronavirus Crisis
Hubbed around a bespoke site at https://www.adidas.co.uk/hometeam and promoted across its social channels (particularly Instagram), #Hometeam launched on 20 March and is a blended engagement, utility and list-building initiative responding to the social distancing realities of the coronavirus pandemic. While many people around the world’s lives are at something of a standstill, Adidas maintains… Continue reading Adidas #HomeTeam Free Virtual Events Platform For Hearts, Minds & Bodies Amidst Coronavirus Crisis
Land Rover Launches ‘Play Harder This Winter’ Films To Leverage Its US Ski & Snowboard Partnership
Mid December saw Land Rover North America debut a new brand and product campaign, called ‘Play Harder This Winter,’ which highlights the automotive manufacturer’s sponsorship of the USA Ski & Snowboard national team. The campaign is spearheaded by a 30-second brand film, accompanied by 30- and 15-second product spots, which all feature several… Continue reading Land Rover Launches ‘Play Harder This Winter’ Films To Leverage Its US Ski & Snowboard Partnership
Oakley Expands ‘One Obsession’ Brand Platform With #ItsOK Ode To Athletic Obsession
Sunglasses and sportswear brand Oakley reassures athletes everywhere that ‘It’s OK’ to fully embrace your sometimes antisocial pursuit of athletic obsessions. The new marketing burst, developed in harness with agency AKQA, was initially teased socially, Sneaking out early…#OneObsessionTuesday, April 24th. pic.twitter.com/RlxRfAQdWV — Oakley (@oakley) April 22, 2018 Sunrise session…#OneObsessionTuesday, April 24th pic.twitter.com/TnLcjYRa47… Continue reading Oakley Expands ‘One Obsession’ Brand Platform With #ItsOK Ode To Athletic Obsession
Player Fronted ‘Feel’ Ads Leverage Bose/NFL Alliance Via & Link To US Olympic Team Tie-Up
Bose leveraged its NFL sponsorship through an integrated campaign trumpeting how headphones and the power of music can elevate emotional feelings led by spots featuring Team Bose endorsers and NFL stars Larry Fitzgerald, Julio Jones and Russell Wilson. The grid iron athlete ambassadors star in a set of three 30-second commercials in which they… Continue reading Player Fronted ‘Feel’ Ads Leverage Bose/NFL Alliance Via & Link To US Olympic Team Tie-Up
