NASCAR released the second instalment of its year-long 75th anniversary campaign on 28 May – leveraging the 29 May Coca-Cola 600 race at the Charlotte Motor Speedway – as it continues to honour its past and drive a path to its future through a season-long, multi-platform celebratory marketing programme. The second phase was spearheaded… Continue reading NASCAR Drops Flag On Second Instalment Of 75th Anniversary Campaign With Dale Earnhardt Jr’s ‘Roads’
Tag: Bubba Watson
Oakley Expands ‘One Obsession’ Brand Platform With #ItsOK Ode To Athletic Obsession
Sunglasses and sportswear brand Oakley reassures athletes everywhere that ‘It’s OK’ to fully embrace your sometimes antisocial pursuit of athletic obsessions. The new marketing burst, developed in harness with agency AKQA, was initially teased socially, Sneaking out early…#OneObsessionTuesday, April 24th. pic.twitter.com/RlxRfAQdWV — Oakley (@oakley) April 22, 2018 Sunrise session…#OneObsessionTuesday, April 24th pic.twitter.com/TnLcjYRa47… Continue reading Oakley Expands ‘One Obsession’ Brand Platform With #ItsOK Ode To Athletic Obsession
Ping Product Placement In Golfer Watson’s ‘Bubba Claus’ Charity Rap Video
Following on from his famous ‘Bubba Craft’ stunt comes a Bubba Watson charity Christmas song called ‘Bubba Claus – The Single’. A track so bad that it has to be heard to be believed. With front-and-centre product placement from the golfer’s equipment partner Ping, the rap video sees the former Masters winner ask… Continue reading Ping Product Placement In Golfer Watson’s ‘Bubba Claus’ Charity Rap Video
