NASCAR released the second instalment of its year-long 75th anniversary campaign on 28 May – leveraging the 29 May Coca-Cola 600 race at the Charlotte Motor Speedway – as it continues to honour its past and drive a path to its future through a season-long, multi-platform celebratory marketing programme. The second phase was spearheaded… Continue reading NASCAR Drops Flag On Second Instalment Of 75th Anniversary Campaign With Dale Earnhardt Jr’s ‘Roads’
Tag: #AlwaysForward
Kiwi Sports Star Front Powerade New Zealand’s Latest ‘Always Forward’ Brand Campaign
Late September saw Powerade launch its latest campaign in New Zealand, called ‘Always Forward’, featuring elite Kiwi athletes from across various sports – including Steven Adams, Sophie Pascoe, Kane Williamson and Israel Dagg. The new campaign, developed in harness with agency Ogilvy New Zealand, explores the theme of ‘pushing through adversity and ensuring challenges… Continue reading Kiwi Sports Star Front Powerade New Zealand’s Latest ‘Always Forward’ Brand Campaign
Powerade Leverages 2018 FIFA World Cup Via ‘Always Forward’ Australian Local Market Campaign
Powerade is activating its rights as an official partner of the 2018 FIFA World Cup with an Australian, local market campaign called ‘Always Forward’. Parent company and long-time FIFA partner Coca-Cola’s South Pacific division debuted the first phase of the campaign in May. Developed in harness with sport and entertainment agency Gemba and… Continue reading Powerade Leverages 2018 FIFA World Cup Via ‘Always Forward’ Australian Local Market Campaign
