Tag: Gemba

Transport For NSW & NSWRL Blues Launch New ‘Knock On Effect: Decision Time’ Social Campaign

A 2023 iteration of ongoing ‘The Knock-On Effect’ road safety collaboration between Transport For NSW and the NSWRL Blues rolled out in August with a campaign titled ‘Decision Time’ fronted by Westpac NSW Blues players and coaches   The initiative core idea is that both on and off the field, rugby league players are faced… Continue reading Transport For NSW & NSWRL Blues Launch New ‘Knock On Effect: Decision Time’ Social Campaign

McDonald’s Australia Leverages Origin Series With Two-State ‘Footy. I’m Lovin’ It

McDonald’s Australia celebrated its love of footy in a campaign leveraging the annual State Of Origin Series between New South Wales Blues (NSWRL) and Queensland Maroons (QRL) which ran in a pair of regional 360-degree campaigns in each state which both celebrate the fans, the coaches and the players and the ritual of a pre-… Continue reading McDonald’s Australia Leverages Origin Series With Two-State ‘Footy. I’m Lovin’ It

Toyota Celebrates 20-Year AFL Partnership Via Fresh ‘Feeling It’ Multi-Channel Campaign

At the start of the 2023 Toyota AFL Premiership Season, the automotive title sponsor celebrated its 20th year as the league’s Premier Partner with a new ‘Feeling It’ campaign championing emotion, inspiration and inclusivity across the game.   Toyota’s Australian Football League (AFL) activation, developed with sports agency Gemba, runs with the ‘Oh What A… Continue reading Toyota Celebrates 20-Year AFL Partnership Via Fresh ‘Feeling It’ Multi-Channel Campaign

McDonald’s Australia Teams Up With AFL Stars Petracca & Smith For ‘Summer Road Trip Rules’

McDonald’s kicked off Summer 2023 in Australia with a comic campaign called ‘Macca’s Road Trip Rules’ which leveraged the brand’s AFL partnership and featured a pair of footie stars – Melbourne Demons Christian ‘Trac’ Petracca and Western Bulldogs Bailey ‘Baz’ Smith.   McDonald’s, known in Australia affectionately as simply Macca’s, has a long-running partnership with… Continue reading McDonald’s Australia Teams Up With AFL Stars Petracca & Smith For ‘Summer Road Trip Rules’

Man Utd & Adidas 2022/23 Away Kit ‘Upside Down / Melbourne Tram’ Launch On Tour ‘Down Under’

Adidas and Manchester United FC launched the club’s 2022/23 away kit on its promotional tour of Australia immediately ahead of a pre-season friendly against Premier League rivals Crystal Palace at Melbourne’s MCG with a mass event, transport stunt and upside down dressing room recreation.   All set for game ✌️ Down Under #MUFC || #MUTOUR22… Continue reading Man Utd & Adidas 2022/23 Away Kit ‘Upside Down / Melbourne Tram’ Launch On Tour ‘Down Under’

Transport for NSW & Sydney Swans Team Up For ‘Don’t Fly Blind’ Anti Mobile Phone Driver Distraction Campaign

June saw Transport for NSW activate its partnership with AFL/AFLW side Sydney Swans with its annual ‘Get Your Hand Off It’ initiative highlighting the dangers of using mobile phones while driving led by a spot titled ‘Don’t Fly Blind’.   The social, digital and in-stadium campaign, created and produced in harness with agency Gemba, raises… Continue reading Transport for NSW & Sydney Swans Team Up For ‘Don’t Fly Blind’ Anti Mobile Phone Driver Distraction Campaign

2021 Toyota AFL Premiership Season Launch Campaign ‘This Is Us’ Celebrates Game’s Unifying Effect

Mid-March saw the AFL release its 2021 Toyota AFL Premiership season launch campaign, called ‘This Is Us’, which celebrates the game’s ability to bring people together.   The campaign, created by AFL Media, agency Clemenger BBDO Melbourne and MOFA, taps into ‘heroic footy moments’ with a focus on what every young fan dreams of –… Continue reading 2021 Toyota AFL Premiership Season Launch Campaign ‘This Is Us’ Celebrates Game’s Unifying Effect

AFL Title Sponsor Toyota Welcomes The Return Of Footy In Australia With ‘We Bounce Back’

The last day of May saw title sponsor Toyota (Australia) celebrate the 11 June return of the AFL with a spot called ‘We Bounce Back’ which sets out to offer optimism for the future that the worst of the pandemic might be behind us and to leverage anticipation and excitement around the game’s return.  … Continue reading AFL Title Sponsor Toyota Welcomes The Return Of Footy In Australia With ‘We Bounce Back’

Sam Keer & Dylan Alcott Front Powerade Australia’s ‘Sweat It Out’ Active Water Campaign

Coca-Cola sports drink Powerade encouraged Australians to ‘Sweat It Out’ in a new campaign promoting Powerade ION4 Active Water fronted by soccer stars Sam Kerr and cross code Paralympian Dylan Alcott.   The Australian women’s national football team skipper and Chelsea striker and the Australian wheelchair basketballer and wheelchair tennis player star in an integrated… Continue reading Sam Keer & Dylan Alcott Front Powerade Australia’s ‘Sweat It Out’ Active Water Campaign

‘Weet-Bix: Backing the All Blacks’ Showcases Some Of NZ’s Most Passionate All Blacks Fans

September saw Sanitarium cereal brand Weet-Bix expand its All Blacks activation following its August in-pack ‘collectible card’ initiative (see case study) by showing its true colours – Black – in a huge display of brand and fan support for the All Blacks.   Or should that be the ‘All Bix’?   The fan focused ‘Weet-Bix:… Continue reading ‘Weet-Bix: Backing the All Blacks’ Showcases Some Of NZ’s Most Passionate All Blacks Fans

Toyota & AFL launch ‘IT’S TIME TO RAI$E’ To Promote Annual ‘Good for Footy’ Grassroots Fundraiser

Toyota Australia teamed up with AFL legend Jonathan Brown for an initiative called ‘IT’S TIME TO RAI$E’ designed to inspire Aussie footy fans to support local football clubs.   This campaign rallying cry, created in harness with specialist sport and entertainment agency Gemba, builds upon Toyota’s long-running ‘Good for Footy’ raffle.   This annual raffle… Continue reading Toyota & AFL launch ‘IT’S TIME TO RAI$E’ To Promote Annual ‘Good for Footy’ Grassroots Fundraiser