September saw Sanitarium cereal brand Weet-Bix expand its All Blacks activation following its August in-pack ‘collectible card’ initiative (see case study) by showing its true colours – Black – in a huge display of brand and fan support for the All Blacks. Or should that be the ‘All Bix’? The fan focused ‘Weet-Bix:… Continue reading ‘Weet-Bix: Backing the All Blacks’ Showcases Some Of NZ’s Most Passionate All Blacks Fans
Tag: Call To Arms
Cricket Australia Rolls Out Women’s “Ashes To Ashes” Verse To Promote Series & Sell Tickets
With just a month to go before the start of the much anticipated Commonwealth Bank Women’s Ashes Series, hosts Cricket Australia has rolled out an ad campaign and ticket sales initiative based around the famous burial service ‘Ashes To Ashes, Dust To Dust’ phrase and its familiar ‘Thompson/Lillee’ Australian cricket reworking. The launch TV… Continue reading Cricket Australia Rolls Out Women’s “Ashes To Ashes” Verse To Promote Series & Sell Tickets
