September saw Sanitarium cereal brand Weet-Bix expand its All Blacks activation following its August in-pack ‘collectible card’ initiative (see case study) by showing its true colours – Black – in a huge display of brand and fan support for the All Blacks. Or should that be the ‘All Bix’? The fan focused ‘Weet-Bix:… Continue reading ‘Weet-Bix: Backing the All Blacks’ Showcases Some Of NZ’s Most Passionate All Blacks Fans
Tag: Weet-Bix
Weet-Bix Brings Back Collectible ‘All Blacks Cards’ Ahead Of Rugby World Cup
A month ahead of japan 2019, Weet-Bix in New Zealand are leveraging the tournament by taking All Blacks collectable cards to a whole new level with a re-imagined Stat Attack game that aims to enable the next generation of Kiwi kids to get closer to their rugby heroes. It is 12 years since the… Continue reading Weet-Bix Brings Back Collectible ‘All Blacks Cards’ Ahead Of Rugby World Cup
Weet-Bix Activates KFC Big Bash Sponsorship Via ‘King Of The Six’ Cash Prize Promo
Weet-Bix is running a social-led campaign called ‘King of the Six’ which challenges Australia’s cricket fans to guess who will hit the most sixes during this year’s KFC Big Bash League. The Sanitarium breakfast cereal incentivises social engagement and guessing who will be this tournament’s ‘Weet-Bix King Of The Six’ with the lure of… Continue reading Weet-Bix Activates KFC Big Bash Sponsorship Via ‘King Of The Six’ Cash Prize Promo
