September saw Sanitarium cereal brand Weet-Bix expand its All Blacks activation following its August in-pack ‘collectible card’ initiative (see case study) by showing its true colours – Black – in a huge display of brand and fan support for the All Blacks. Or should that be the ‘All Bix’? The fan focused ‘Weet-Bix:… Continue reading ‘Weet-Bix: Backing the All Blacks’ Showcases Some Of NZ’s Most Passionate All Blacks Fans
Tag: Sanitarium
Weet-Bix Brings Back Collectible ‘All Blacks Cards’ Ahead Of Rugby World Cup
A month ahead of japan 2019, Weet-Bix in New Zealand are leveraging the tournament by taking All Blacks collectable cards to a whole new level with a re-imagined Stat Attack game that aims to enable the next generation of Kiwi kids to get closer to their rugby heroes. It is 12 years since the… Continue reading Weet-Bix Brings Back Collectible ‘All Blacks Cards’ Ahead Of Rugby World Cup
